PANDORA Answers the Call of the Wild with New Murano Glass Charms

Nine new animal print charms available in stores now

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Jul 02, 2012, 04:15 ET

COLUMBIA, Md., July 2, 2012 /PRNewswire/-- Animal prints have roared onto the fashion scene and continue to be a popular consumer fashion trend. This month, PANDORA launched nine new animal print Murano glass charms. Priced at $35 each, these colorful charms have been inspired by the beauty of some of nature's most magnificent animals.

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"With our new animal print Murano glass charms, women can choose a bold or classic bracelet look that speaks to their unforgettable moments as well as today's fashion trends," said Angel Ilagan, Vice President, Marketing, PANDORA North America. "We've seen some women use the new animal print Murano glass to add a hint of color, while others select prints that speak to their individual traits."

This July, customers who buy three or more Murano glass charms will receive a color cord of their choice for free. Participation and gift with purchase quantities may vary by retailer.

The new line of Murano glass charms offers the following beautiful, hand-finished pieces:

two different giraffe patterns inspired by the South African and Masai Giraffes in brown and white and black and white, respectively;
two leopard patterns in hues of brown, grey and orange inspired by the unique eye color of the Snow and Clouded Leopards;
two tiger patterns inspired by the colors of the endangered Bengali and Siberian Tigers;
two patterns, in an Orange or Purple Python print, that can add an edgy look to any style;
a black and white Zebra pattern can be paired with either neutral or bold colors.

The new animal print charms offer never-ending combinations: style with bright colors for a bold look or more neutral colors for a classy look. Because the new charms are inspired by majestic animals, the animal print charms can also be a way to capture an unforgettable trait in you, a friend or a family member. For example, a tiger charm to match your fierce personality or a zebra charm for your best friend, mother or sister, since zebras are known to travel in pairs and be protective.

Visit the PANDORA Bracelet Designer (www.pandora.net) to see how the animal print Murano glass would look on a new or existing bracelet.

About PANDORA
For 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand-finished design. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 65 countries on six continents in over 10,000 locations, including around 700 PANDORA branded concept stores. To view the PANDORA collection, build a bracelet online or locate a jeweler, please visit PANDORA.net.

Headquartered in Copenhagen, Denmark, PANDORA employs over 5,000 people worldwide, of whom more than 3,600 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2011, PANDORA's total revenue was DKK 6.7 billion (approximately EUR 893 million). For more information about PANDORA, please visit www.pandoragroup.com.

SOURCE PANDORA