Pandora Announces Cadillac As Newest Automotive Partner

New Cadillac CUE Infotainment System to Feature Pandora

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Oct 12, 2011, 12:01 ET

OAKLAND, Calif., Oct. 12, 2011 /PRNewswire/ -- Pandora (NYSE: P), the leading personalized radio service, announced today that Cadillac is the latest one of the company's twelve automotive partners. Cadillac announced the launch of its new CUE (Cadillac User Experience) system, featuring Pandora, at the CTIA Wireless Association's Enterprise and Applications conference in San Diego.

(Logo: http://photos.prnewswire.com/prnh/20110615/SF20192LOGO)

Pandora will be incorporated into the Cadillac CUE system, which will be in the upcoming XTS and ATS luxury sedans and will be a key feature of all future Cadillac vehicles beginning in 2012. CUE will support Android, BlackBerry and iPhone smartphones.

Pandora executive vice president of business and corporate development Jessica Steel said, "We're honored that Cadillac elected to feature Pandora as part of their CUE launch and are delighted that Cadillac drivers will soon have the option to easily listen to their personalized Pandora stations in their cars."

"CUE will transform the luxury in-vehicle experience by integrating popular mobile app technologies, like Pandora, creating an optimal, personalized driving experience," said Don Butler, vice president, Cadillac Marketing.

ABOUT PANDORA

Pandora (NYSE: P) gives people music they love anytime, anywhere, through connected devices. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.) Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love. www.pandora.com

SOURCE Pandora