Panda is Sticking Around: Don't Underestimate Its Effect on Your Site

NEW YORK, Nov. 20, 2013 /PRNewswire/ -- Google's algorithm updates and additions over the past several years have consistently moved toward a focus on quality content, which can challenge the way many small businesses had previously structured their sites and content. Hummingbird marked a shift away from keywords toward context; Panda has been placing emphasis on high-quality content since its introduction in 2011, and updates to the algorithm have only refined this focus. While Hummingbird will have ramifications on how content is crafted going forward, many of the search repercussions seen from Panda are related to how old content is supported and maintained. Unlike older ranking algorithms, Panda's penalties for low-quality content can affect an entire site or section on a site and have decreased the value of previous ranking indicators.

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Jon Henshaw, Co-Founder of Raven Tools, offers expert advice for auditing your site for low-value content that will affect ranking negatively under Panda. In his latest article for PR Newswire's Small Business PR Toolkit, Henshaw offers a fresh approach to managing existing content to positively impact a site's ranking. From evaluating content to determine what has the potential for continuing value, to suggestions for updating, deleting or moving content, Henshaw offers a clear plan for making your site Panda-friendly and, ultimately, improving search rank.

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