Panasonic's Newest Grooming Gear Provides a Personalized Shaving Experience

New Facial Styling Tools are Designed to Emphasize Comfort and Precision for the Ultimate Shave

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Nov 25, 2014, 11:13 ET

NEWARK, N.J., Nov. 25, 2014 /PRNewswire/ -- Panasonic Consumer Electronics Company today announced the addition of three new men's electric shavers and two new trimmers to its line of men's grooming tools. Combining comfort-focused design and innovative features, the new models are uniquely fit to give users a remarkably individual grooming experience.

For the ultimate close shave, the new Panasonic ES-RT97-S Arc3™, ES-RT77-S Arc3 and ES-RT47-S Arc3, 3-Blade Wet/Dry Electric Shavers, feature a 3-Blade Foil Cutting System to capture stubborn or hard to reach hairs. With Ultra-share 30-degree Nanotech™ inner blades, these models cut hair at the root for the utmost smoothness. The high-speed, Arc3 inner-blade system is driven by a quiet yet powerful 10,000 rpm motor for quicker, more efficient shaving. And, each new model is equipped with a sharp, 45-degree slide-up trimmer, for precision trimming of sideburns or mustaches. The Flexible Pivoting Head conforms to the neck and jaw area, further highlighting each shaver's ability to deliver a uniquely personal shave while also enhancing comfort.

Each new Arc3 can easily transform into a trim tool with a versatile, five-setting comb attachment that snaps securely onto the shaver head for quick, easy trimming and touchups of mustaches or sideburns with setting lengths from 1.0 to 7.0mm. The wet/dry operation also offers unparalleled convenience with the option of shaving in the shower or solely with foam or gel. The ES-RT97-S Arc3 features an Automatic Clean & Charge Station and the ES-RT77-S Arc3 has been designed with a sleek, metal body and rubberized grip for enhanced comfort and easy handling.

The new Panasonic ER-GB80-S All-in-One Beard, Body and Hair Trimmer is the ideal accessory for grooming and styling both facial and body hair. Three comb attachments – the Beard/Mustache Comb Attachment (1-10mm), the Hair Comb Attachment (11-20mm) and the Body Comb Attachment – makes for a versatile grooming tool that can be used on both facial and body hair. A slide-up precision trimmer provides enhanced accuracy for more detailed styling from head to toe.

Its counterpart, the new ER-GB60-K Beard and Hair Trimmer comes with two comb attachments making it an ideal tool for facial grooming. Both trimmers are equipped with 45-degree blades that delivers a more exact cut and adjustable dial with 39 settings (in increments of 0.5mm) to easily trim hair to the desired length. A water drain provides easy maintenance and a rubberized grip and ergonomic design help facilitate a seamless experience with these wet/dry operated trimmers.

Each of Panasonic's new Shavers and Trimmers emphasize ease and precision with features focused on design and portability. The models are 100% washable and are equipped with hypo-allergenic stainless steel blades. Long-lasting battery power provides up to 50 minutes of cordless operation so you can take the grooming tools on-the-go. And, the new shavers and trimmers are equipped with universal voltage – perfect for travel abroad.

The new Panasonic ES-RT77 and ES-RT47-S Arc3™ 3-Blade Wet/Dry Electric Shavers, ER-GB80 All-in-One Trimmer and ER-GB60 Beard, Mustache and Hair Electric Trimmer are now available at www.panasonic.com for the following MSRP's: Panasonic ES-RT77-S Arc3 3-Blade Wet/Dry Electric Shaver and Trimmer MSRP $129.99; Panasonic ER-GB80-S All-in-One Beard, Body and Hair Trimmer MSRP: $99.99; Panasonic ER-GB60-K All-in-One Beard, Mustache and Hair Trimmer MSRP: $79.99.

The Panasonic ES-RT97-S Arc3 3-Blade Wet/Dry Electric Shaver with Automatic Cleaning & Charging Station will be available for preorder December 1, 2014 on www.panasonic.com.

About Panasonic Consumer Electronics Company
Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including products from VIERA Life+ Screens, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Beauty, Grooming, Wellness and Personal Care products and more. In Interbrand's 2014 annual "Best Global Green Brands" report, Panasonic ranked number five overall and the top electronics brand in the report. To learn more about our products, visit www.panasonic.com. Follow Panasonic on Twitter @panasonicUSA; additional company information for journalists is also available at www.panasonic.com/pressroom.

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SOURCE Panasonic