Panasonic Unveils New Men's Facial Styling Tools to Achieve More Precise, Smoother Shave

New Electric Shavers are Designed with Advanced Shaving Sensor Technology for the Ultimate Shaving Experience

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Oct 30, 2013, 09:00 ET

SECAUCUS, N.J., Oct. 30, 2013 /PRNewswire/ -- Panasonic Consumer Electronics Company today announced the addition of three new men's linear electric shavers, the ES-LV95-S, ES-LV65-S and ES-ST25KS, to its line of men's grooming products. Combining innovative designs and sophisticated features, the new models are equipped with a remarkable new shaving sensor technology, designed to bring men everywhere a simpler, more effective shave experience. The company also introduced the new ER-GS60-S Wet/Dry Self-Hair Clipper to round out its new line of men's grooming products. All four new men's grooming products are now available on shop.panasonic.com.

"Panasonic is committed to creating an advanced shaving experience that delivers comfort and precision," said Andrew Mark, Product Manager, Personal Care, Panasonic Consumer Electronics Company. "Our new line of men's shavers has been skillfully engineered, featuring state-of-the-art shave sensor technology for a smoother shave in less time."

At the core of its design, the new Panasonic ES-LV95-S Arc5™, ES-LV65-S Arc5™ and ES-ST25K-S Arc3™ each offer unique time-saving shaving sensor technology which allows the automatic stubble sensor to detect beard density and adjust motor speed for a gentle yet effective shave. All models are equipped with Multi-Fit Arc Foil, allowing the shaver to glide uniformly around the chin and jaw and move in a circular motion, and 30-degree Nanotech™ Blades which offer an extremely close, smooth shave without irritating skin.

For the ultimate shave, the new Panasonic ES-LV95-S Arc5™ and ES-LV65-S Arc5™, 5-Blade Wet/Dry Electric Shavers feature a newly redesigned slit blade to easily capture stubborn hair in harder-to-reach areas and a pop-up trimmer for sideburns, beard and moustache. Both models feature a 14,000 CPM (cycles per minute) fast, linear motor drive and a Multi-Flex™Pivoting Head which seamlessly conforms to the neck and jaw areas. The ES-LV95-S is also equipped with an improved Automatic Cleaning and Charging System and an eco-friendly detergent pack. An illuminated LED display on both the ES-LV95-S Arc5™ and ES-LV65-S Arc5™ Shavers indicates battery and charge status plus provides users with a cleaning reminder.

The new Panasonic ES-ST25KS Arc3™, 3-Blade Wet/Dry Electric Shaver combines both power and portability. Equipped with water shutters for easier blade cleaning and a built-in pop-up trimmer for sideburns, the ES-ST25KS Arc3™ provides a smooth, close shave. The shaver also boasts a sleek, modern design with a convenient charging stand so it can stay out on display on the bathroom counter.

Featuring a sharp 45-Degree Blade, the new Panasonic ER-GS60-S Wet/Dry Self-Hair Clipper is the perfect accessory for grooming and styling facial and body hair from head to toe. Two comb attachments allow for the cutting length of choice (either 1mm cutting or 2-10mm cutting in 1mm intervals using a slide switch) while the rubberized grip and ergonomic design ensure a comfortable, precise styling, every time. The clipper is equipped with a Water Drain which allows water to flow freely through the unit, for quick and easy maintenance and a convenient charging station with status indicator.

All new Panasonic Men's Shavers and Trimmers are available now at select retailers nationwide and shop.panasonic.com for the following MSRP's: Panasonic ES-LV95-S Arc5™ 5-Blade Wet/Dry Electric Shaver with Cleaning & Charging System MSRP $599.99; Panasonic ES-LV65-S Arc5™ 5-Blade Wet/Dry Electric Shaver MSRP $499.99; Panasonic ES-ST25K-S Arc3™, 3-Blade Wet/Dry Electric Shaver MSRP $149.99; Panasonic ER-GS60-S Wet/Dry Self-hair Clipper MSRP: $79.99.

About Panasonic Consumer Electronics Company
Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions including products from VIERA Smart TVs, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness, Personal Care and Dental Care products and more. In Interbrand's 2013 Annual "Best Global Green Brands" report, the Panasonic brand ranked number four, the highest ranked electronics brand in the report. (http://bit.ly/17ezCDI).

To learn more about company's products, visit shop.panasonic.com. Follow Panasonic on Twitter @panasonicUSA; additional company information for journalists is also available at www.panasonic.com/pressroom.

SOURCE Panasonic