Panasonic Opens Pop-Up Store In New York City

Union Square Store To Feature Panasonic's Latest Consumer Products for Holiday Shoppers

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Nov 13, 2014, 09:00 ET

NEW YORK, Nov. 13, 2014 /PRNewswire/ -- Panasonic announced today the opening of a pop-up store in New York City's Union Square area (12 East 14^th Street). The Panasonic Pop-Up Store at Union Square will be open daily from 10:00 a.m. to 9:00 p.m. through November 25 and will feature a collection of Panasonic's latest consumer products from the home, adventure, imaging, entertainment and beauty categories for shoppers planning their holiday gift-giving.

"Over the past year, we have been undergoing a transformation that involves an even greater focus on our consumers and what they want from our products," said Julie Bauer, President of Panasonic Consumer Electronics Company. "Our New York Pop-Up Store gives us an opportunity to interact directly with customers as they make their holiday gift-giving decisions and let them get hands-on with our wide range of innovative products so they can see first-hand how many ways Panasonic can enhance their lives."

Among the products that will be available – some at discounted prices:

Award-winning LUMIX Digital Cameras including American Photo Magazine's "Gear of the Year" winner – the LUMIX GH4 – and the "wearable action camera of choice" of Spartan Race competitors – the A500 4K Wearable Camcorder.

Panasonic's critically-acclaimed LED TVs led by the AX800 4K UltraHD Series, a Reviewed.com "Editor's Choice" winner applauded as "a masterful 4K TV with plasma ancestry."

Men's Grooming products including the Men's Health Magazine "2014 Grooming Award" winner – the Arc5 Men's Shaver.

Inverter Microwave Ovens that help you flawlessly cooks meals, not just reheat them.

Link-to-Cell Phone Technology that lets you receive cell phone calls on your home phone handset.

Open-Ear Bone Conduction Headphones that make a great gift for fitness enthusiasts in your family.

Panasonic Beauty products that give you spa-quality results at home.

The pop-up store at Union Square is the latest in a series of alternative showrooming programs Panasonic has put in place designed to create unique environments for consumers to interact directly with Panasonic products before they make their purchase. Most recently, Panasonic has launched programs with Lifetime Fitness Centers, the New York Jets, and Spartan Race, among others, at which consumers can get hands on with Panasonic products that can enhance their experiences at these venues.

"We feel that when you enable consumers to experience our product and talk to our product experts in environments where they would normally be using them, it gives them a real sense of how that product can enhance their lives," said Ms. Bauer. "That level of connection with our consumers is invaluable and we are focused on creating more and more of these opportunities moving forward."

The Lifetime Fitness relationship provides their members experiences with Panasonic products throughout the facility including hairstyling tools in the ladies locker rooms as well as headphones, high-end massage chairs and 4K Ultra HD TVs in member lounges. Spartan Race participants and guests can demo Panasonic's rugged A500 Wearable 4K Camcorder and LUMIX Digital Cameras on-course and purchase them at Panasonic kiosks. New York Jets VIP season ticket holders can enjoy access to Panasonic LUMIX Digital Cameras for use during their pre-game on-field access giving them an opportunity to capture amazing images of the players.

For more information about Panasonic's full range of innovative consumer products visit www.panasonic.com.

About Panasonic Consumer Electronics Company
Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including products from Ultra HD 4K TVs, Blu-ray Disc Players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness, Beauty, Personal Care products and more. In Interbrand's 2014 Annual "Best Global Green Brands" report, the Panasonic brand ranked fifth overall -- the highest ranked electronics brand in the report.

To learn more about Panasonic USA's products, visit www.panasonic.com. Follow Panasonic USA on Twitter @panasonicUSA; additional company information for journalists is also available at www.panasonic.com/pressroom.

SOURCE Panasonic