Panasonic Announces New Multi-Functional Hair Removal System

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Aug 28, 2014, 01:28 ET

NEWARK, N.J., Aug. 28, 2014 /PRNewswire/ -- Panasonic Consumer Electronics Company today introduced the new ES-ED64 Wet/Dry Epilator, a multi-functional hair removal system with four attachment heads to leave skin smooth and silky. The new ES-ED64 Wet/Dry Epilator will launch today on HSN. It will be available on www.shop.panasonic.com for an MSRP of $129.99 in September.

"Panasonic is committed to creating beauty tools that offer users cutting-edge technology and also provide them greater value," said Michelle Redmond, Product Manager, Personal Care, Panasonic Consumer Electronics Company. "With four attachment heads, the new ES-ED64 is a multi-functional beauty tool that goes beyond just epilation to provide smooth skin that lasts."

The new ES-ED64 Wet/Dry Epilator joins Panasonic's extensive lineup of women's hair removal systems. With 48 rotating tweezing discs, the ES-ED64 quickly remove hair at the root and the side-to-side gliding head pivots 30 degrees forward and 30 degrees backward to epilate while following the unique contours of your body for a more gentle hair removal experience. The waterproof design allows for the ES-ED64 to be used either wet or dry, in the shower or out, so you can utilize while at home or on-the-go.

Four changeable attachments make the ES-ED64 Wet/Dry Epilator an ideal hair removal tool. The Epilator Head attachment provides hair removal for large areas including the legs and arms, while the Gentle Epilator Head is ideal for use on smaller, more sensitive areas like the underarms. The Epilator Gentle Cap fits over the epilator head to lift thinner and shorter hair to gently remove without pulling on the skin. The unique, Exfoliating Brush Head attachment creates a multi-functional beauty tool that is a perfect addition for hair removal. The gentle exfoliation brush has soft bristles that move with sonic vibration to help remove dead skin, for soft, smooth skin.

About Panasonic Consumer Electronics Company
Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including products from VIERA Life+ Screens, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Beauty, Grooming, Wellness and Personal Care products and more. In Interbrand's 2013 Annual "Best Global Green Brands" report, the Panasonic brand rose to number four, the highest ranked electronics brand in the report. (http://bit.ly/19WFSpu).

To learn more about our products, visit www.shop.panasonic.com. Follow Panasonic on Twitter @panasonicUSA; additional company information for journalists is also available at www.panasonic.com/pressroom.

SOURCE Panasonic