Pampers #letterstobaby campaign surprises Moms-to-be this Mother's Day

TORONTO, May 6, 2015 /CNW/ - This Mother's Day, Pampers Canada is celebrating the different stages of motherhood. Pampers Swaddlers, the #1 Choice of Hospitalsⁱ, is surprising four expectant moms, showering them with personalized gifts and Pampers Swaddlers diaper delivery understanding they want to be recognized.

Throughout the journey, many expectant women feel like moms and want to celebrate Mother's Day. Understanding the love and care these women show their unborn baby, Pampers Canada created special moments tailored to each mom-to-be.

"We know that many feel like moms when pregnant, but often aren't acknowledged on Mother's Day. As part of our commitment to mothers and their families, we want to celebrate soon-to-be moms for everything they do," says Jennifer Lo, Brand Operations Brand Manager, Pampers Canada.

Each expectant mom was selected based on testimonials from her partner. As part of the Pampers Mother's Day surprise, each partner wrote a letter to baby telling their unborn child everything great about their mom. These letters were read by mom for the first time during the surprise.

The heartwarming #letterstobaby video can be seen here: Mother's Day: Letters to Baby.

This Mother's Day, Pampers invites you to celebrate the mom in your life and share this video with the hashtag #letterstobaby.

To learn more about Pampers, please visit www.pampers.ca and Pampers #letterstobaby on YouTube, and www.facebook.com/PampersCanada and @Pampers on Twitter.

About Pampers®
Pampers is a trademark of Procter & Gamble (NYSE:PG) and the company's largest global brand and is the world's top-selling brand of baby diapers. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers diapers and the Pampers Parenting Network, visit http://www.Pampers.ca

About Procter & Gamble 
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Pampers

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