Pampers® Celebrates New Partnership With Popular Journalist and Mom Barbara Bermudo to Help Ease Latinas' Journey Into Motherhood

Latin America - español

Expecting Latina moms - including Bermudo - celebrated with a diaper studded baby shower hosted by Pampers to mark the birth of the new relationship

News provided by

Procter & Gamble

Sep 27, 2010, 12:52 ET

MIAMI, Sept. 27, 2010 /PRNewswire/ -- Expecting a baby is a time full of excitement, joy and worry. Pampers®, the world's leading diaper brand, understands this, and is committed to helping every mom prepare for and celebrate her little one as she embarks in her new journey. To help Latina moms experience tangible support and resources to assist with every baby's happy, healthy development, Pampers announced today the start of an exciting new partnership with Barbara Bermudo, an experienced mom and trusted figure in the Hispanic community.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100927/CL71759 )

(Photo: http://photos.prnewswire.com/prnh/20100927/CL71759 )

To celebrate the beginning of the new relationship which will create ongoing support and resources to help every mom feel she is the best mom she can be, Pampers hosted a baby shower in Miami for a number of Hispanic moms, including Bermudo, on Saturday, September 25^th. Bermudo, who is expecting to give birth to her second daughter, Camila, in October, joined in the fun and interacted with fellow moms as they shared experiences and compared the various stages of motherhood. Moms-to-be exchanged useful tips from how to choose the best diaper for their baby to ideas on how to decorate the baby's nursery; enjoyed delicious food and special treats; and received special pampering with mini spa treatments and a basket filled with Pampers products and other gifts.

"Becoming a mom is one of the most beautiful, yet overwhelming experiences for anyone to go through," said Barbara Bermudo, the popular Spanish-language television newscaster. "As I prepare for the arrival of my second child, I feel very fortunate to have a strong network of family and friends to help ease the way. Working with Pampers gives me the opportunity to hear from other mothers like me; and share valuable resources and parenting experiences to help with our babies' healthy development as we go through this adventure together."

As part of the partnership, Pampers will debut a Spanish-language blog and series of mommy video casts with content that it developed with Bermudo. The new interactive resource will offer Hispanic moms a place to connect with other moms and share useful information to assist with their baby's development and well-being.

"Pampers believes that every baby is precious. We are devoted to offering parents much more than just diapers and baby products. That's why we are listening to moms to find out what can make the most difference for each mom and her baby," said Jodi Allen, Vice President of Pampers. "Bermudo's understanding of the challenges and worries that Latina moms face, and unique perspective as a journalist and an experienced mom, makes her an ideal partner as we create resources to make things better for every mom and every baby."

Pampers has been caring for moms and their children for over four decades, providing diapers that help keep baby dry and comfortable, consistent with Pampers' mission to be a part of all babies' happy, healthy development and make parenthood a joyous journey. With quality products designed for every stage of baby's development, Pampers is making a difference for every baby, right from the start.

For more information on Pampers go to www.pampers.com.

About Pampers®

Pampers is a trademark of Procter & Gamble (NYSE: PG) and the company's largest global brand and is the world's top-selling brand of baby diapers. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers diapers and the Pampers Parenting Network, visit www.Pampers.com.

About Procter & Gamble (NYSE: PG)

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Procter & Gamble