Palms Casino Resort Debuts Completely Redesigned Palms.com Website, May 23

LAS VEGAS, May 23, 2013 /PRNewswire/ -- Palms Casino Resort launches its completely transformed, visually striking website, Palms.com, on Thursday, May 23, in conjunction with its property-wide $50 million renovation. The new website serves as a digital representation of the reenergized and reimagined Palms, and provides guests with an easy to use, interactive and visually immersive online Palms experience.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/61810-palms-casino-resort-launches-new-website-palms-com-may-23 

(Photo: http://photos.prnewswire.com/prnh/20130523/MM18860)

"Palms is expanding our guest experience beyond the physical realm and into the digital one," said Joseph A. Magliarditi, President of Palms. "The website is designed with the consumer in mind and serves as an engaging tool where guests can book their stays with ease, submit immediate feedback, and follow Palms' events in real-time.  With the all-new Palms.com, we have elevated the experience from the minute you log on."

The entire website has been redesigned with a heavy emphasis on visuals, creating an intuitive digital sphere.  The use of dominant imagery and the sophisticated feel reflects the elevated in-person Palms experience.  

Updates to the website include:

• A responsive design principle, which makes the website adaptable to all electronic devices.  This permits guests to access the website on a desktop, laptop, tablet and mobile phone in a completely adaptable version of the full site.
• Easy access to booking, which is available to guests through a highly visible module throughout the site.  This efficient update streamlines the interaction process for all future guests.  
• Strong social elements, which are fully embedded within the website, will offer guests access to specific reviews on rooms, restaurants and events.  Social content like videos and photos will be updated in real time, keeping all guests engaged and informed.
• A new modular layout, which allows consumers to navigate the website efficiently. Content is driven by visuals and organized in an intuitive and consistent manner, so guests are easily and quickly immersed into the Palms experience. The layout is designed with guests' needs in mind and the most important guest information is placed on the top, most accessible areas of the website.

The design and implementation of the new digital experience was a collaboration with SapientNitro (NASDAQ: SAPE), an agency valued for its leading work in digital engagements, brand communications and omni-channel commerce.

The website redesign complements the property-wide renovation which includes new chic guestrooms, delicious culinary options, and reinvented gaming experiences. Renovations began in July 2012 and will continue in stages through 2013.

For more information, please visit the new Palms.com.

About Palms Casino Resort
Palms Casino Resort, heralded as one of Las Vegas' most sought-after destinations, is an all-encompassing, one-stop experience. The boutique property boasts three distinct towers and a diverse mix of bars and restaurants across a 95,000-square-foot casino. Palms recently completed a multi-million dollar transformation that encompassed an Ivory Tower room and suite redesign, appealing new culinary additions, re-imagined gaming spaces and new, distinctive nightlife experiences. In addition to newly designed rooms, during the first phase of the renovation, Palms welcomes HERAEA, a vibe-driven sports restaurant and lounge, and XISHI, a pan-Asian restaurant and lounge, both by The ONE Group. Amenities include Fantasy Suites, such as the Hardwood Suite, the only hotel room in the world with its own basketball court; the all-new Cantor Gaming® race and sports book, one of the few sports books in Las Vegas to include a poker room; SOCIAL; Scarlet; Chocolat Bistro; tonic bar; ghostbar; Pearl Concert Theater; Moon Nightclub; N9NE Steakhouse; Nove Italiano; The View; Simon Restaurant & Lounge; Palms; Kim Vo Salon; Drift Spa & Hammam; Brenden Theatres, a 14-theatre cineplex and more than 60,000 square-feet of meeting space. Palms Casino Resort is located just west of the Las Vegas Strip and I-15 on Flamingo Road. For reservation information, call toll free at (866) PALMS-RES, (866) 725-6773, or visit www.palms.com. For groups of 15 rooms or more, contact the Sales Department at (866) PALMS-MTG or (866) 725-6768. Connect with Palms Casino Resort on Twitter @Palms and on Facebook.

SOURCE Palms Casino Resort