Pallas Athena Signs OEM Agreement with Magic Software

OR-YEHUDA, Israel, Sept. 8 /PRNewswire-FirstCall/ -- Magic Software Enterprises Ltd. (Nasdaq: MGIC), a global provider of cloud and on-premise application platform and business integration solutions, today announced that Pallas Athena has selected Magic Software's iBOLT code-free business integration platform for use in their BPM|one process management solution.

Pallas Athena is a global provider of BPM and Case Management software.  Its innovative BPM|one solution brings simplicity to complexity, and empowers organizations to boost efficiency and increase agility. It allows for quick, flexible, and yet controlled business process changes. The partnership with Magic Software allows Pallas Athena to resell and incorporate a white label version of the iBOLT business integration suite.

"We are very pleased to confirm that Pallas Athena has selected iBOLT on an OEM and reseller basis for their BPM solution requirements," said John Verwaaijen, General Manager for Magic Software Benelux. "A partnership with a company of Pallas Athena's size and reputation will open new doors for our specialist integration capabilities, both geographically and in a number of industry verticals."

"iBOLT's innovative integration capabilities allows our BPM|one customers to even better leverage their existing IT-systems. Using iBOLT's more than fifty certified adapters enables them to rapidly connect their end-to-end processes to a wealth of different applications. We chose iBOLT after a thorough investigation of the integration market. We were particularly impressed with its intuitive code-free approach that enables us to quickly build integration linkages and then adapt them to the changing needs of our customers," said John Hoogland, CEO and Co-Founder, Pallas Athena.

Pallas Athena is scheduled to release the newest BPM|one solution with the iBOLT business integration component in October 2010.

iBOLT Resources

• iBOLT White Papers
• iBOLT customer stories
• Find out more about iBOLT

Notes for Editors

iBOLT's code-free approach is facilitated by a pre-compiled and pre-configured coding engine based upon Magic Software's 25 years of application development experience. This enables both simple and complex business processes to be designed and implemented quickly and easily – and also makes it more cost-efficient to assimilate and integrate future IT application acquisitions.

iBOLT is a code-free business and process integration suite. The product works seamlessly with solutions such as SAP Business One, SAP ERP, Salesforce.com, Oracle JD Edwards, IBM i applications and databases (AS/400), Lotus Notes applications, forms and databases, healthcare systems using HL7, Microsoft Dynamics CRM, Microsoft SharePoint, EDI systems, and many more.

iBOLT versions 2.5 and 3 have been certified by SAP. Magic Software is also the recipient of the "2005 Solution Partner Leadership in Innovation" award, the "2006 ISV Partner Quality Excellence Award" from SAP America and the "2008 Global Solution Partner Award" from SAP AG.

iBOLT is a Salesforce.com AppExchange certified product and Magic Software is a Salesforce.com AppExchange partner.

The iBOLT platform is used in hundreds of integration projects worldwide.

About Pallas Athena

Pallas Athena is a leading international supplier of innovative BPM software and process solutions. Serving nearly 2,000 satisfied customers and over 1 million users found in more than 30 countries around the world. Pallas Athena has offices in Australia, Belgium, Curacao, Germany, Netherlands, the UK and the U.S. To find out more, please visit: www.pallas-athena.com

About Magic Software

Magic Software Enterprises Ltd. (Nasdaq: MGIC) is a global provider of cloud and on-premise application platform solutions – including full client, rich internet applications (RIA), mobile or Software-as-a-Service (SaaS) modes – and business and process integration solutions. Magic Software has 13 offices worldwide and a presence in over 50 countries with a global network of ISVs, system integrators, value-added distributors and resellers, as well as consulting and OEM partners. The company's award-winning, code-free solutions give partners and customers the power to leverage existing IT resources, enhance business agility and focus on core business priorities.  Magic Software's technological approach, product roadmap and corporate strategy are recognized by leading industry analysts. Magic Software has partnerships with global IT leaders including SAP AG, salesforce.com, IBM and Oracle. For more information about Magic Software and its products and services, visit www.magicsoftware.com, and for more about our industry-related news, business issues and trends, read the Magic Software Blog.

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company's most recent annual report and other filings with the Securities and Exchange Commission.

Magic is the trademark of Magic Software Enterprises Ltd. SAP, SAP NetWeaver and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries. Microsoft SharePoint® and Microsoft Dynamics CRM are registered trademarks of Microsoft Corporation. Oracle, JD Edwards, JD Edwards World and JD Edwards EnterpriseOne are trademarks or registered trademarks of Oracle and/or its affiliates. All other trademarks are the trademarks of their respective owners.

SOURCE Magic Software Enterprises Ltd.

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