Pain Recovery Gets Simpler With The First Completely Online Physical Therapy Alternative

SimpleTherapy users recover from pain anytime, anywhere, without clinic visits

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Dec 10, 2014, 09:08 ET

NEW YORK, Dec. 10, 2014 /PRNewswire/ -- SimpleTherapy Inc., a New York-based company that has beta tested its online exercise therapy programs for a year, has emerged with two large health insurance companies as customers and $1.3 million in angel backing.

SimpleTherapy allows each user to instantaneously begin a video-based exercise therapy program that's customized to his or her needs. Programs cover head-to-toe pain and involve a series of 15-20 minute, algorithm-driven video sessions generated on demand for each user. Programs adapt constantly to feedback, allowing users to progress individually to pain recovery, typically over a matter of weeks.

In the U.S., musculoskeletal pain is the number two reason for doctor visits, forming a $300 billion pain management industry. Busy professionals and baby boomers are unable to follow through on the 100 million physical therapy prescriptions issued annually, leading to chronic pain issues and escalating healthcare costs.

"We designed SimpleTherapy in response to patient need. Only a fraction of patients with musculoskeletal pain attend physical therapy consistently due to cost and time constraints," says Nic Gay MD, SimpleTherapy Co-Founder and Chief Medical Officer, and a practicing orthopaedic surgeon in the San Francisco Bay Area. "We've created a more convenient online recovery option for sufferers of episodic and chronic pain."

Other startups are testing physical therapy options that require users to have expensive add-on devices. These are designed to supplement in-person physical therapy clinic visits and may incrementally lower the barriers to physical therapy compliance.

"Our approach is to eliminate the barrier without extra devices, equipment, or even clinic visits," says CEO Helena Plater-Zyberk. "We advocate the merits of traditional physical therapy. Yet, most adults struggle with access to in-person treatment. With SimpleTherapy, anyone can access pain recovery help from a living room, or even mobile, when it's convenient. Scheduling a clinic visit is no longer an obstacle to pain recovery."

SimpleTherapy's two new customers, both Top 7 health insurance companies, are offering the service to members through dedicated online portals. Many large self-insured employers will also offer SimpleTherapy to their employees as a virtual healthcare option in 2015.

The company is already in talks with top venture capital firms as it prepares to raise an additional $3 million in early 2015.

Media Inquiries:
www.simpletherapy.com
[email protected]
1-800-644-2478

Video - http://youtu.be/6WGATZEG-y8

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SOURCE SimpleTherapy Inc.