PACSUN DEBUTS EXCLUSIVE CAPSULE COLLECTION WITH THE METROPOLITAN MUSEUM OF ART

News provided by

Oct 06, 2022, 10:00 ET

Introducing 'The Study of Fine Arts: Highlights from The Met Reimagined by Pacsun' an Eloquent Blend of Fine Art & Fashion

LOS ANGELES, Oct. 6, 2022 /PRNewswire/ -- Today, Pacsun delves into the world of fine art with the release of The Study of Fine Arts: Highlights from The Met Reimagined by Pacsun, an exclusive capsule collection in collaboration with The Metropolitan Museum of Art in New York City. With 30 quintessential Fall and Winter pieces, including sweatsuits, t-shirts, hats, socks, and more, the debut collection draws inspiration from late 19th century paintings, with a focus on florals and luscious landscapes.

"The arts continue to be important to our consumers and community, and partnering with such an iconic museum that has resonance in the fashion world, felt like a natural collaboration for us," said Brieane (Brie) Olson, President of Pacsun. "We were grateful that several of The Met's most notable and important works were made available to us for this collection."

The design language of the collection is informed by the beauty found in simplicity and a keen attention to detail. Drawing inspiration from a range of artworks in The Met collection, Pacsun's design team worked closely with the Museum to ensure styles stayed true to the original works. Modernized fits and fabrications juxtaposed with historic oil paintings translate the story of the past, while helping to inform the future. The collection references muted tones seen in artworks by Tiepolo and Latour, juxtaposed with more vibrant works in shades of green by Van Gogh. The artworks are applied directly to the designs, and elegantly transformed as all-over prints in unique knit and woven fabrications.

"It's undeniable that the past has a weighted influence on fashion, and Pacsun, together with global licensing agency Beanstalk, wanted to highlight the rich history of The Met through a merchandise and apparel collection that would celebrate that history. The collection consists of styles fit for anyone to wear, allowing consumers to outfit themselves in the art that shaped, and is still shaping our culture," continued Olson.

The collection is portrayed through a gender-free lens, with sizing ranging from XS-XL. 'The Study of Fine Arts: Highlights from The Met Reimagined by Pacsun' is available now at 200 top Pacsun retail locations and on Pacsun.com. In celebration of the collaboration and launch, whitespaces at select Pacsun stores will be designed around the capsule.

"Beanstalk is thrilled to see Pacsun's unique artistic vision come to life in this creative partnership with our client, The Met. This beautiful collection inspires consumers to experience art in a new way, juxtaposing it with self-expression and their own personal style," said Linda Morgenstern, Vice President of Brand Management, Beanstalk.

Additional assets are available HERE.

ABOUT PACSUN
Pacsun is a leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Throughout the contemporary, streetwear and active lifestyle markets, Pacsun partners with the best brands to offer curated collections, rare and exclusive products, and creative collaborations on every level. Founded in 1980, Newport, CA. Curated in Los Angeles. Follow @pacsun on Instagram, Twitter, Facebook and TikTok.

ABOUT THE MET
The Metropolitan Museum of Art was founded in 1870 by a group of American citizens—businessmen and financiers as well as leading artists and thinkers of the day—who wanted to create a museum to bring art and art education to the American people. Today, The Met displays tens of thousands of objects covering 5,000 years of art from around the world for everyone to experience and enjoy. The Museum lives in two iconic sites in New York City—The Met Fifth Avenue and The Met Cloisters. Millions of people also take part in The Met experience online. Since its founding, The Met has always aspired to be more than a treasury of rare and beautiful objects. Every day, art comes alive in the Museum's galleries and through its exhibitions and events, revealing both new ideas and unexpected connections across time and across cultures.

SOURCE Pacsun