PACIFIC Digital Group Releases Social Listening Whitepaper

SAN DIEGO, Nov. 7, 2018 /PRNewswire/ -- PACIFIC Digital Group, the Discovery Agency, recently released a whitepaper based on in-depth social listening research. The whitepaper, authored by Tim Brown, Marketing insights Manager at PACIFIC, uses Crimson Hexagon Analytics to uncover trends in brand campaigns, scandals, and viral events on social media.

"Thumb Wars: The Social Listening Guide to Managing Campaigns, Scandals, and Viral Moments," compares commonalities in social conversations surrounding 60 of the most notable brand campaigns and scandals in recent years. Brown's whitepaper includes a best practices checklist to help brands navigate public perception on social media when these types of events occur. Click here to download the whitepaper.

"PACIFIC continues to build on its social listening capabilities beyond just content creation, new-client pitches, and campaign management," Brown said. "What started out as a look at some of the more popular viral moments over the past few years turned into a deep dive into the commonalities that brands use to maximize campaigns, mitigate crises, and leverage viral opportunities. It's a fun read that also lays out some actionable brand management tactics."

PACIFIC's team of expert consultants uses social listening to inform brand strategy, support marketing efforts, and uncover insights to improve their clients' bottom-line.

"We are committed to creating industry-leading thought leadership and Tim's whitepaper, "Thumb Wars," is a great example of that," said Norman Brauns, CEO and founder of PACIFIC. "We want to help educate our clients and leading marketers on the latest issues and trends that impact their business."

About PACIFIC:
We are obsessive pattern-seekers and optimizers.  Using proprietary tools, we discover deep insights to craft and execute connected marketing strategies that inspire our clients' ideal customers to enter and move through the consumer journey at a continuously improving ROI.  PACIFIC, with offices around the globe, works with some of the most ambitious brands in the world, such as Expedia, Travelocity, Jacuzzi, and Cubesmart. For more information, visit www.meetpacific.com.

Media Contact:

Karli Mauldin
Public Relations Coordinator
[email protected]

SOURCE PACIFIC Digital Group

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