Oversee.net Taps Morrow to Lead Vertical Markets Strategy

Company builds on expertise and success in the travel and financial services categories, providing contextual search results to help consumers make purchase decisions

LOS ANGELES, Jan. 13, 2011 /PRNewswire/ -- Oversee.net® has named Scott Morrow as Senior Vice President / GM of its Vertical Markets division, the company said today.  Morrow will lead Oversee's effort to rapidly build on its contextual search and comparative results capability, expanding on its success in financial services and travel to move into new marketplaces.

The company, which operates well-established comparison sites like LowFares.com™ and CreditCards.org, is focusing development efforts on creating site experiences that help consumers make purchase decisions.  Oversee's performance marketing strategy—connecting consumers and advertisers—will provide consumers with immediately relevant information and move them closer to the actions they want  to take.

Oversee CEO and President Jeff Kupietzky says the move to expand its vertical markets strategy is a natural fit to its domain name monetization operations and its already successful vertical properties.   "We're taking what we've learned in acquiring and managing Internet traffic and applying it to new markets," he said.  "The insight we have from managing more than ten million domain names puts us in a unique position to improve comparison and buying decisions for consumers."

Kupietzky also underscored the company's continuing investment in the domain name side of the business.  "Oversee has achieved a leadership position in Internet real estate," he said.  "We're continuing to invest in and advance that business even as we expand in other areas."

Morrow is well prepared for role

Morrow, who will lead the expansion effort, joins Oversee after his tenure as CEO and President of ThisNext, a venture-backed company that operates multiple social shopping sites.  Immediately prior, he was Executive Vice President at Citysearch, where he developed a strategic vision for the unit of IAC and scaled the business.

"Oversee has an exceptional reputation in the online world and broader business community as a company that knows how to connect consumers and advertisers," Morrow said.  "We have the assets and expertise to expand our leadership position in performance marketing and help consumers find the information they're looking for and deliver qualified leads for advertisers.  I'm very happy to be joining this team and leading this effort."

Kupietzky added, "Scott has deep experience and brings to Oversee a very strong and relevant skill set.  The vertical markets strategy is important to our company, and we're fortunate to have a leader like Scott driving it."

About Oversee.net

Oversee.net® is the leader in Internet real estate, specializing in monetizing, registering, selling and developing domain names. The company provides an array of managed services to domain investors, corporations, and individuals across more than ten million web sites. Oversee owns one of the largest portfolios of domain names in the world—more than 1 million names. The company's unique optimized technology connects consumers and advertisers with highly relevant advertisements. Headquartered in Los Angeles with offices in Portland, Oregon, Pompano Beach, Florida and Frankfurt, Germany, the company's core brands include DomainSponsor®, SnapNames®, Moniker®, DOMAINfest®, LowFares.comTM,  Creditcards.org, and AboutAirportParking.com®. To learn more, please visit www.oversee.net.

SOURCE Oversee.net