Over The Top (OTT) Market to Grow by USD 314.65 billion | Growing Preference for Cloud Streaming Services to Drive Growth | Technavio

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Dec 08, 2021, 22:30 ET

NEW YORK, Dec. 8, 2021 /PRNewswire/ -- Some of the primary growth drivers for the over-the-top (OTT) market are the growing preference for cloud streaming services, renewal of shows across online streaming channels, and growing adoption of target advertisement-based streaming apps. However, factors such as illegal downloading and piracy may challenge market growth. Many countries have easy availability of content but lack digital piracy laws. This enables consumers to download data without any consequences. As a result, many individuals do not opt for OTT streaming services.

Attractive Opportunities in Over The Top Market by Content Type and Geography - Forecast and Analysis 2021-2025

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The over-the-top (OTT) market is expected to grow by USD 314.65 bn from 2020 to 2025. The growth momentum of the market will decelerate at a CAGR of 22.58% during this period. The market is expected to post a year-over-year growth rate of 25.36%.

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Regional Analysis

34% of the growth will originate from North America.
The US and Canada are the key countries for the over-the-top (OTT) Market in North America.
Market growth in this region will be faster than the growth of the market in Europe, APAC, South America, and MEA.

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Notes:

The over-the-top (OTT) market size is expected to decelerate at a CAGR of 22.58% during the forecast period.
The over-the-top (OTT) market is segmented by type (video, text and images, VoIP, and music streaming) and geography (North America, Europe, APAC, South America, and MEA).
The market is fragmented due to the presence of many vendors holding significant market share.
The research report offers information on several market vendors, including 8x8 Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Comcast Corp., Microsoft Corp., Netflix Inc., Sirius XM Holdings Inc., Spotify Technology SA, and The Walt Disney Co.

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Over The Top (OTT) Market Scope
Report Coverage	Details
Page number	120
Base year	2020
Forecast period	2021-2025
Growth momentum & CAGR	Decelerate at a CAGR of 22.58%
Market growth 2021-2025	USD 314.65 billion
Market structure	Fragmented
YoY growth (%)	25.36
Regional analysis	North America, Europe, APAC, South America, and MEA
Performing market contribution	North America at 34%
Key consumer countries	US, China, UK, Germany, and Canada
Competitive landscape	Leading companies, competitive strategies, consumer engagement scope
Companies profiled	8x8 Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Comcast Corp., Microsoft Corp., Netflix Inc., Sirius XM Holdings Inc., Spotify Technology SA, and The Walt Disney Co.
Market Dynamics	Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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