Outsourced Agency New Business Development Taking Hold

News provided by

Nov 08, 2010, 02:53 ET

CINCINNATI, Nov. 8, 2010 /PRNewswire/ -- RSW/US, the Cincinnati-based outsourced agency new business development firm has been named Greater Cincinnati's 13th fastest growing private company, according to an article released by the Cincinnati Business Courier on October 29, 2010. Year-to-date, RSW/US' business is up +42% versus year ago.

"Our success has been driven in large part by our ability to build the tenure of our client relationships year after year," says Mark Sneider, Owner/President of RSW/US. "Since starting the business in 2005, we not only have a better handle on what works and doesn't work in finding opportunities for clients, we also know that in order to help clients win business we can't just stop the effort after we get clients meetings – we have to help them in all areas related to new business."

RSW/US only operates in the marketing services space, representing all types of marketing firms – from full service advertising agencies, to digital firms, to media firms, to marketing consultants. They currently represent 42 firms across the United States and in Canada.

According to Sneider, "Many companies that operate in this industry only think of themselves as lead generation firms or telemarketing firms, and focus primarily on getting meetings – regardless of the quality of the engagement. This is primarily due to the way they are structured and how they compensate their new business development personnel. We are the complete opposite in that our aim is to see clients to close, no matter what the effort. We coach, counsel, and plan strategy with clients to help them get closer to close. Our new business directors are compensated to help facilitate support across the complete cycle of business development."

About RSW

RSW/US is a full service business development agency that helps marketing service firms (exclusively) find qualified leads, set meetings on their behalf, better position them in the marketplace, and when appropriate, help them by facilitating the close. More information can be accessed at: www.rswus.com or by calling Mark Sneider at 513.559.3101 (or via email at [email protected]) or Lee McKnight, Jr. at 513.559.3111 (or via email at [email protected]).

SOURCE RSW/US