Outfit7's Talking Friends Series Achieves Rare Milestone of 100 Million App Downloads in Less Than a Year

PALO ALTO, Calif., April 26, 2011 /PRNewswire/ -- Outfit7, the mobile entertainment developer behind the popular Talking Friends series of apps, today announced that their Talking Friends characters have been downloaded by users more than 100 million times since the first Talking Friend was launched almost ten months ago in July 2010. This milestone places Outfit7 in an elite club and solidifies the company as the leading developer of next generation mobile entertainment.

(Photo:  http://photos.prnewswire.com/prnh/20110426/AQ89337)

Combing in-depth character interaction, the ability to share with friends and family online, and with communication at its heart, the Talking Friends characters have built lasting emotional connections with millions of people of all ages. Since the company's inception in July 2010, Outfit7 has grown at a phenomenal pace; reaching 41 million downloads in five months, climbing to 85 million downloads in eight months and today eclipsing the 100 million download milestone. Throughout this period of rapid growth the Talking Friends characters have transcended mobile devices and have penetrated pop culture with appearances on The Today Show and ABC's hit sitcom Modern Family. The Talking Friends line is averaging 15 million downloads per month.

"We have been amazed by the tens of millions of people worldwide who have been touched emotionally by the Talking Friends characters. Just as Disney has created characters that everyone adores, our goal as a mobile entertainment company is to create characters that our users can bond with on a deeper, interactive level where ever they happen to be," says Andrej Nabergoj, Outfit7's CEO. "We look forward to creating even stronger ties with people of all ages as we launch additional Talking Friends this year and begin to extend the brand into new categories."

Each of the Talking Friends apps features a unique and fully animated 3D character that comes alive when poked, tickled, and played with on mobile touch-screen devices for the iOS and Android platforms. The interactive character repeats everything a user says and allows for customized videos of their interactions with the characters, which can be shared via Facebook, YouTube or email.

Outfit7 now has 10 Talking Friends for users to play, connect and share with:

For more information on the collection of Talking Friends, please visit www.outfit7.com.

Outfit7 at APPNATION

To hear more about Outfit7's rise to success, attend APPNATION in San Francisco on Wednesday, April 27 to Thursday, April 28, 2011, where Nabergoj will be participating in two panels:

For more information about APPNATION, please visit: http://appnationconference.com/2011/

About Outfit7

With more than 100 million downloads since its launch in July 2010, Outfit7 is the world's leading creator of mobile entertainment. Its Talking Friends collection has been a major phenomenon with characters featured on ABC's Modern Family as well as NBC's Today Show. There are ten characters in the Talking Friends collection including Talking Tom Cat, Talking Santa and Talking Gina the Giraffe. Outfit7 has offices in Palo Alto, California and Ljubljana, Slovenia and is committed to building the world's leading next generation entertainment company.

SOURCE Outfit7

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