Outfit7 Signs With WME To Develop Film, TV & Book Brand Extensions

Creator of Talking Tom Cat and Talking Ben the Dog signs with leading talent agency to extend content across multiple entertainment platforms

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Outfit7

Jun 21, 2011, 08:00 ET

PALO ALTO, Calif., June 21, 2011 /PRNewswire/ -- Outfit7, the mobile entertainment leader behind the popular Talking Friends series of apps, has signed with WME, the world's leading talent agency. WME will represent Outfit7 and its content, including the wildly successful Talking Tom Cat, and Talking Ben the Dog to expand the company and its characters into other areas of entertainment, such as film, television, and books. To date Outfit7's Talking Friends collection of apps have been downloaded over 135 million times in less than one year.

"With over 65 million downloads, Talking Tom Cat has secured his place in people's hearts the world over, and he has already had a cameo appearance on NBC's Modern Family. He's a character that people want to see in new entertainment mediums and we have been getting the same feedback about the newly launched Talking Ben the Dog," said Andrej Nabergoj, Outfit7's CEO. "We look forward to work with WME to extend both properties and the entire Talking Friends collection into books, film and TV.

"Outfit7 has quickly established itself as a leader in the mobile entertainment space," said Ari Emanuel, co-CEO of WME. "We see a tremendous opportunity for the company and its characters across multiple entertainment platforms."

Each of the Talking Friends apps features a unique and fully animated 3D character that come to life when poked, tickled, and played with on mobile touch-screen devices for the iOS and Android platforms. The interactive character repeats everything a user says and customized videos of interactions with the characters can be shared via Facebook, YouTube or email. Outfit7 averages over 15 million downloads per month, with more than 400,000 videos being uploaded to YouTube, Facebook and sent by email and MMS The company plans to release multiple new apps and characters over the next year, including a sequel to Talking Tom 2, which was the #1 downloaded app across all categories, in over 70 countries upon its release.

For more information on the collection of Talking Friends, please visit: www.outfit7.com

About Outfit7

With more than 135 million downloads since its launch in July 2010, Outfit7 is the world's leading creator of mobile entertainment. Its Talking Friends collection has become an entertainment phenomenon with the characters featured on ABC's Modern Family as well as NBC's Today Show. There are eleven characters in the Talking Friends collection including Talking Tom Cat, Talking Santa and Talking Gina the Giraffe. Outfit7 has offices in Palo Alto, California and Ljubljana, Slovenia and is committed to building the world's leading next generation entertainment company.

About William Morris Endeavor

WME represents elite artists from all facets of the entertainment industry, including motion pictures, television, music, theatre, publishing, and physical production. WME also advises some of the world's most recognized consumer brands to create entertainment-based marketing solutions.

SOURCE Outfit7