Outdoor Channel: All HD, All the Time Starting June 28th

First in its Category to Offer True High Definition Quality & Now First to Go 100% Native HD

Over 250 HD System Launches in 2010 across 98 U.S. Broadcast Markets

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May 11, 2010, 08:00 ET

TEMECULA, Calif., May 11 /PRNewswire-FirstCall/ -- Outdoor Channel (Nasdaq: OUTD), America's leader in Outdoor TV, today announced that the network will become 100 percent native high definition (HD) on June 28, 2010, marking a major milestone in the network's growth and commitment to providing the highest quality content. Outdoor Channel HD delivers the sights, sounds and thrill of the network's best-in-class programming with razor-sharp clarity in widescreen format.

Outdoor Channel is the first and only full-time cable network in the outdoor genre to provide a true, dedicated high definition simulcast with a robust programming offering, a unique strength that has led to over 250 HD system launches in 2010 alone. Launches from cable and telco operators have increased the network's HD presence. Outdoor Channel HD is currently in over 4 million homes. Approximately 75 distributors carry the network's HD service. Likewise, Outdoor Channel HD has already entered 98 U.S. broadcast markets in 2010, including 18 out of the top 25 markets.

Leading operators are showcasing the network's HD platform, giving viewers the next best thing to being outdoors. Comcast Cable has dramatically enhanced its subscribers' experience with the addition of Outdoor Channel HD in Washington, D.C., Denver and Minneapolis-St. Paul and Verizon has done the same in New York, Los Angeles and Philadelphia, among others. Now, every show, every episode, every season – every minute of Outdoor Channel's unmatched hunting, fishing, shooting and adventure entertainment will appear in breathtaking visual clarity and rich, lifelike color characteristic of high definition.

"As a multiplatform provider, our mission is to deliver the highest quality content and viewing experience to outdoor enthusiasts no matter what the delivery channel – linear, HD or Web," said Tom Hornish, Outdoor Channel's Chief Operating Officer. "In January, we promised viewers that Outdoor Channel would move towards broadcasting in 100 percent HD by July. Today, we are proud to announce that we are delivering on this commitment."

"Nothing lends itself to HD quite like the beauty of the great outdoors. Outdoor Channel's full transformation to digital allows us to deliver compelling HD-quality content to our valued affiliates and dedicated audience," said Randy Brown, Executive Vice President, Affiliate Sales & Marketing at Outdoor Channel. "Being the first and only true HD outdoor network gives our partnering MSOs, operators and suppliers a competitive advantage in the marketplace and allows them to offer the best in outdoor TV to enthusiasts who truly appreciate Outdoor Channel's content in today's most innovative format."

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (Nasdaq: OUTD) owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com.

SOURCE Outdoor Channel