Outdoor Channel Adds 90K Subscribers on RCN Systems in the Northeast, Midwest and South

AMERICA'S LEADER IN OUTDOOR TV Broadens SD and HD Presence in New York City, Chicago, Philadelphia, Boston & Washington, D.C.

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Outdoor Channel

Sep 28, 2011, 08:00 ET

TEMECULA, Calif., Sept. 28, 2011 /PRNewswire/ -- Outdoor Channel, America's Leader In Outdoor TV, today announced that effective September 29, 2011, the network's industry leading outdoor adventure programming will be available to an additional 90,000 RCN subscribers in major cities throughout the Northeast, Midwest and South. Residents of New York City, Chicago, Philadelphia, Boston and Washington, D.C. will soon enjoy the excitement and thrills that Outdoor Channel has to offer in both Standard Definition (SD) and High Definition (HD) as part of RCN's Premiere level of service.

"While not traditionally thought of as citizens with a passion for the great outdoors, many residents of cities like New York, Chicago and Boston often love to escape the hustle of the big city for a weekend to hunt, fish and explore the surrounding wilderness," said Tom Hornish, Chief Operating Officer, Outdoor Channel. "The SD launch and HD migration in these major markets represent another leap towards our distribution goals across key systems and we are delighted that RCN recognizes the broad appeal of our industry leading content."

"We find it increasingly important to expand existing affiliate partnerships, such as with RCN, in order to fully reach Outdoor Channel's potential in markets where we already have a presence," said Randy Brown, Executive Vice President, Affiliate Sales & Marketing, Outdoor Channel. "RCN's commitment demonstrates the growing popularity of outdoor sports and entertainment beyond 'traditional' markets. Known for our best-in-class programming, which brings viewers into the heart of the action, Outdoor Channel is sure to be well received in these major markets."

"Considered by many to be some of the most demanding cities in the world, residents within New York City, Chicago, Philadelphia, Boston and Washington, D.C. command only the very best in television programming. Outdoor Channel is a marquee player in the outdoor media space and we are excited to expand our partnership to increase the network's availability to our valued subscribers," said John Gdovin, Senior Vice President, Administration, RCN.

Outdoor Channel HD was previously a part of RCN's HD tier. Now, both Outdoor Channel SD and HD are available as part of the Premiere level of service on Channels 358 and 696, respectively.

Refreshing its programming quarterly with new and returning original series, the network packs its schedule with authentic hunting, fishing, shooting, off-road, adventure and conservation shows, like "The Crush with Lee and Tiffany," "Realtree Road Trips," "Jim Shockey's Hunting Adventures," "Jim Zumbo Outdoors," "She's Beyond The Lodge" and "Savage Wild." Outdoor Channel is also home to the best producers and the biggest on-air celebrities in the outdoor industry. And, because a love of the great outdoors runs deep, frequent appearances are made by world-renowned actors, musicians, athletes and more.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America's Leader In Outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Outdoor Channel Holdings, Inc. also owns and operates the SkyCam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, please visit www.outdoorchannel.com.

SOURCE Outdoor Channel