Out-of-This-World Ice Cream Truck Tour Celebrates New Milky Way® Chocolate Ice Cream Bars

HACKETTSTOWN, N.J., June 7, 2012 /PRNewswire/ -- This summer the MILKY WAY® Brand is introducing MILKY WAY® Chocolate Ice Cream Bars – and it's truly out-of-this-world! To celebrate this stellar new treat, the brand is hitting the road with a fully decked-out, special-edition MILKY WAY® Chocolate Ice Cream Truck.

"We're so excited to launch the new, out-of-this-world MILKY WAY® Chocolate Ice Cream Bars this summer," said Craig Hall, General Manager, Mars Chocolate North America. "And, the ice cream truck tour will help us bring the popular MILKY WAY® taste along with our delicious chocolate ice cream to fans across the U.S.!" 

Kick Summer Off with a 'Bang'
The MILKY WAY® Chocolate Ice Cream Truck will kick-off its summer tour with the help of "The Big Bang Theory" actor Kunal Nayyar, who plays an astrophysicist on the popular sitcom. Nayyar will help unveil the truck and greet fans from Noon to 2 p.m. (PT) Friday, June 8 at Exposition Park adjacent to the California Science Center in Los Angeles. Consumers who visit the ice cream truck will get a free sample of the new creamy MILKY WAY® Chocolate Ice Cream bar – a cool treat on any summer day – as well as other fun activities.

Additional stops on the tour will include other "out-of-this-world" locations such as:

• June 18 – Space Center Houston (Houston, TX)
• June 22 – Adler Planetarium (Chicago, IL)

New MILKY WAY® Chocolate Ice Cream Bar
MILKY WAY® Chocolate Ice Cream Bars are made with delicious chocolate ice cream, a layer of creamy caramel, and then covered with a smooth milk chocolaty coating – delivering that unforgettable MILKY WAY® Bar taste. MILKY WAY® fans can find the new MILKY WAY® Chocolate Ice Cream Bars in the refrigerated ice cream case in most grocery stores nationwide.

For more information about the new MILKY WAY® Chocolate Ice Cream Bar or the "out-of-this-world" ice cream truck tour, visit www.Facebook.com/MilkyWay.

About Mars Chocolate North America
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the philosophy of a "mutuality of benefits" for all stakeholders – this vision serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $30 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and approximately 70,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints.  Food –  UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA™,  WISDOM PANEL™ and SERAMIS®. 

For more information, please visit www.mars.com. 

SOURCE Mars Chocolate North America

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