Osteo Bi-Flex® Joint Care Survey Reveals Joint Concerns Do Not Discriminate Age: Nearly 7 In 10 Americans Frequently Experience Joint Concerns - Almost Equally Among Gen-X And Boomers

RONKONKOMA, N.Y., July 15, 2014 /PRNewswire/ -- A new survey of Americans age 34+ shows that 67 percent frequently experience joint stiffness and other concerns.  While occasional joint issues are commonly associated with aging, the research shows that 66 percent of Gen-X and 67 percent of Boomers feel the effects such as overworked joints - almost an equal percentage.  The survey was conducted by Wakefield Research for Osteo Bi-Flex®, the leader in branded joint care supplements.

"Joint concerns increase as we age, as water content decreases, and  cartilage surfaces begin to  be affected," said Ron Noy*, MD, a board certified orthopedic surgeon and sports medicine specialist at Prestige Orthopaedics & Sports Medicine in New York City.  "However, the survey shows that even below the age of 50, many of us are beginning to experience occasional joint stiffness. So, it's never too early to start supporting joint health and maintain it, so we can keep moving and enjoy an active lifestyle."

According to the survey, younger Americans may be taking heed to such advice.  Seventy-nine percent of Gen-X respondents said they are concerned about joint health as they age. And, 62 percent of Gen-Xers said they are concerned about developing joint issues due to excessive activity. On average, based on their current physical condition, Americans said they feel 49 years old – and for 36 percent of those surveyed, that's older than their actual age.

"The moral of the story is to be proactive for healthy joints today, so you are ready for action tomorrow," said Kimberly O'Connell-Vigliante, VP Marketing, Osteo Bi-Flex®. "We know that active joints require the best possible support. But, younger health champions were missing a product that meets their active lifestyles. That's why we created Osteo Bi-Flex® edge to nurture and help defend their joints, and provide energy support and muscle health, so that they can keep living their most active life.*" 

The Brunt of Joint Issues
The survey suggests that joint health has considerable impact on people's lives. Fifty-seven percent of those who experience occasional joint stiffness said it has prevented them from enjoying something fully – including exercising regularly (38 percent), going on walks (27 percent), playing with their kids or grandkids (15 percent) and sex (12 percent).

That's not all. Among those who have joint concerns, 31 percent said they're not in shape because of it; 15 percent said they're unhappy; 13 percent said they socialize less; and 13 percent report traveling less. Despite this, 40 percent of Americans said their bodies can "fight" or power through the issues.

Bad Joints are Runners' Worst Competition
According to the survey, more than half of runners (52 percent) frequently have to cut a run short because of their joint issues. Understandably, the desire for healthy joint function is strong – 45 percent of runners said they would be willing to give up their favorite dessert for life in order to run with healthy joints forever. Yet, it seems many runners may be running around the issue.  When asked what items they think is the most important piece of equipment they need for running, their joints ran a distant second after sneakers (36 percent and 43 percent, respectively).

Osteo Bi-Flex® edge
New Osteo Bi-Flex® edge is available in two formulations:

• Osteo Bi-Flex® edge Joint & Energy – formulated with B Vitamins, Joint Shield™ and glucosamine to help maximize flexibility and agility; helps defend joints, promote joint mobility and provides energy support.**
• Osteo Bi-Flex® edge Joint & Muscle – formulated with Coenzyme Q-10, a natural muscle compound, Joint Shield™ and glucosamine to provide nourishment for joints and cartilage.**

Osteo Bi-Flex® is the only leading brand to feature Joint Shield™, with the exclusive ingredient 5-LOXIN^® Advanced. Taking 5-LOXIN^® Advanced has been shown to help with occasional joint flare ups.** Osteo Bi-Flex® edge is available now for purchase at mass retailers nationwide. For more information, visit osteobiflex.com and osteobiflexedge.com.

About Osteo Bi-Flex®
Osteo Bi-Flex® is the leading joint care supplement brand built on quality and innovation. Osteo Bi-Flex® has been responsible for leading the way in the joint care supplements category. Backed by years of commitment from scientists, researchers, technicians, and associates our goal is to bring you and your family the best possible products.

With the focus on providing high-quality nutritional supplements that fulfill a variety of needs, Osteo Bi-Flex® is committed to providing products to support joint comfort, mobility and flexibility.**

About the Survey
The survey was conducted by Wakefield Research among 500 US adults ages 50-68 (Boomers) and 500 US adults ages 34-49 (Gen X) between April 29th and May 7th, 2014, using an email invitation and an online survey.

*Dr. Ron Noy, MD is a paid endorser for Osteo Bi-Flex®.

**These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

Individual Results May Vary.

5-LOXIN® Advanced is a trademark of PL Thomas – Laila Nutra, LLC. U.S. Patent #8,551,496 and patents pending.

SOURCE Osteo Bi-Flex

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