Orion Advisor Services, LLC, Integrates Trade Order Management System Within Orion Connect

OMAHA, Neb., July 9, 2013 /PRNewswire/ -- Orion Advisor Services, LLC ("Orion"), a premier portfolio accounting service provider, announces the integration of a trade order management system within the Orion Connect app. This system will enable advisors to complete the entire process of building, reviewing and executing trades from Salesforce.com and Redtail customer relationship management (CRM) platforms.

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The trade order management system is equipped with the capabilities of the Orion Financial Information eXchange (FIX) trading solution. Orion's FIX trading system saves advisors time by allowing them to transmit and receive execution information about equity and exchange-traded fund (ETF) trades from account custodians in real time. The trade order management system can also create block orders for accounts, and conveniently allocate them, from within the Orion web portal. The trade order management system available in Orion Connect can also facilitate straight-through processing of mutual fund trades.

"This integration is a major step toward enabling advisors to allocate more time and resources to serving clients," said Eric Clarke, President and CEO of Orion. "Integrating the benefits of FIX trading with the Orion Connect app creates a platform for advisors to originate, review, edit and execute trades from a single screen."

The ability to view large amounts of trades on one screen speeds up the process of identifying trades that have been negatively affected due to short-term trading fees, duplicated trades or other circumstances.

"This offering is designed to make the entire trading process more secure and efficient," said Kyle Hiatt, Vice President of Business Development at Orion. "Providing all of these functionalities from the Salesforce.com and Redtail CRM systems through Orion Connect will ultimately benefit both advisors and their clients."

To request more information or to speak with Orion, please contact Dana Taormina at 973-850-7305 or [email protected].

About Orion Advisor Services, LLC
Orion Advisor Services, LLC, is the premier portfolio accounting service provider founded by and for investment advisors. Orion's mission is to liberate advisors from their back offices so they can enjoy the client relationship side of their business again. Process-driven solutions bring efficiencies to operational areas including new account set up, trading, reconciliation, fee billing and client communications. Orion services feature the integration, scale and customization advisors need to support business growth.

Founded over a decade ago, Orion was formed to address the technology needs of its sister company, a fee-only independent registered investment advisor whose growth was constrained by its existing portfolio management platform. Unable to find the right solution, Orion built its own. Today, the firm empowers over 350 advisors and administrates over $115 billion in assets for more than 600,000 accounts. For more information about Orion Advisor Services, LLC, visit www.orionadvisor.com.

SOURCE Orion Advisor Services, LLC