PUNE, India, May 19, 2020 /PRNewswire/ -- Nowadays, food safety and quality issues are receiving a great deal of attention. Organic food is produced by farmers who avoid the use of bio-persistent nonselective chemical pesticides, fungicides and fertilizers. Farmers emphasize the use of renewable resources and the conservation of soil and water to enhance environmental quality for future generations. "Organic Fruits and Vegetables Market (By Type - Vegetables, and Fruits; By Form - Fresh, Puree/Powdered, and Frozen/Chilled; By Distribution Channel - Supermarket/Hypermarket, Wholesale, Convenience Stores, and Others) Global Industry Analysis, Trends, Size, Share and Forecasts to 2026, published by Infinium Global Research", the reported study estimated the market for organic fruits and vegetables to be USD 19.16 billion and will reach up to USD 30 billion in 2026, with a Compound Annual Growth Rate of 6.5%, over the forecast period (2020-2026).
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Manufacturers Adopting Acquisition & Expansion Strategies
Recently, In April 2020, GrubMarket, a San Francisco, CA-based food e-commerce company, acquired Boston Organics, an online farm-to-table grocery delivery service in Massachusetts. Boston Organics delivers fresh, certified-organic produce and groceries to Boston-area homes and offices. The acquisition bolsters GrubMarket's nationwide expansion plans, which has also included purchasing local wholesalers. In January 2017, San Francisco Equity Partners Acquires Red Monkey Foods, a Leading Provider of Premium Organic Spices and Seasonings. Red Monkey Foods is a leading provider of premium organic spices, seasonings and other natural dry food products.
The above figure shows the occupation of respondents in the survey conducted for the consumers of organic fruits and vegetables. After analyzing it, we came into results that people with occupation of IT/Doctor are the major consumers of organic fruits and vegetables. They hold more than 30% share in the consumption of global organic fruits and vegetables. It is also seen than people having occupation of IT/Doctor are more health-conscious. Government employee is the second largest consumers of organic fruits and vegetables. Increasing health awareness is the primary growth factor in this category of people. Self-employed people are also significant consumers of the organic fruits and vegetables.
According to responses collected from consumers across the globe, we conclude that females consume more organic fruits and vegetables than males. The majority of consumers belongs to urban area and prefers organic vegetables over organic fruits. Consumers daily intake the organic fruits and vegetables and most of them are consuming from last three years. Moreover, healthy & safe as well as environmental friendly food is highly preferred factors by consumers. Consumers also prefer to buy organic fruits and vegetables from hypermarket/ supermarket, and from wholesalers.
Vegetables and Hypermarket/Supermarkets are a Major Revenue-Generating Segment
The report on the global organic fruits and vegetables market covers segments such as types, form and distribution channel. Based on types, the market is sub-segmented into vegetables, and fruits. Organic vegetables segment dominated the organic fruits and vegetables market owing to preference for healthy food/meal which provides all the essential nutrients to our body. It is needed to stimulate the growth hormones that will increase our height gradually with age. By form, the market is bifurcated into fresh, puree/powdered and frozen/chilled. Fresh organic fruits and vegetables has high demanded due to its high nutritional value. Based on the distribution channel, the market is sub-segmented into supermarket/hypermarket, wholesale, convenience stores, and others. The supermarket/hypermarket segment holds a large market share of the organic fruits and vegetables market due to high consumer base for retail stores.
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The North America Region is the Most Lucrative Region for the Organic Fruits and Vegetables
Geographically, the global organic fruits and vegetables market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. North America dominates the global organic fruits and vegetables market as it holds near about 40% market share of the global market in 2019. The increased adoption of healthy dietary lifestyle and rising concerns regarding health and environment are the major factors attributed to the growth of organic fruit and vegetable market in North America. In 2018, many of the major organic retailers in the United States were all mainstream organic grocery stores, and that hasn't changed much over the years. Europe is the second-largest market for organic fruits and vegetables owing to high preference of EU consumers to buy products that are produced with natural substances and processes. Asia Pacific is the fastest growing region for organic fruits and vegetables market with CAGR of a 9.70% over the forecasted period.
The Report Provides:
- Comprehensive analysis of the factors promoting the growth in the organic fruits and vegetables market
- Survey results for
- Consumer preferences
- buying patterns
- spending habits
- purchase decision making
- preferred distribution channels
- Choice of alternatives in case of unavailability of the product
- consumer feedback
- Social listening.
- Competitive landscape in the leading country markets in the world
- Worldwide competitive landscape and market trends in the organic fruits and vegetables market
- Analysis of the worldwide market using analytical tools such as porter five forces, market drivers and opportunity analysis, product position matrix.
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Research Methodology and Data Collection Methods for the Report
Infinium Global Research published reports are based on extensive primary and secondary research methods. The research begins with extensive exploration through secondary sources followed by primary research. With these research methods we are able to estimate the market size of the organic fruits and vegetables market, to identify the factors that promote the growth in this market as well as the factors that hamper the growth in the market.
The secondary research primarily involves extensive exploring through the secondary sources of information available in both public domain and paid sources. At Infinium Global Research, each research study is based on over 500 hours of secondary research accompanied by primary research. The information obtained through the secondary sources is validated through the crosscheck on various data sources. While the primary research involve extensive interviews and analysis of the opinions provided by the primary respondents. The primary research starts with identifying and approaching the primary respondents. The primary respondents generally include key opinion leaders associated with Infinium Global Research, internal and external subject matter experts, and professionals and participants from LinkedIn, Hoovers, Factiva and bloggers.
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Mr. Shrikant Athavale
Infinium Global Research
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Email: [email protected]
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SOURCE Infinium Global Research
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