Oregrown Debuts First Ever All Oregon Backcountry Snowboarding Film
Low Pressure premieres worldwide on VOD platforms today, November 27th. The film is the first to feature all Oregon backcountry and riders, several of whom are Oregrown sponsored athletes. Low Pressure will also tour the West Coast US in a string of premiere screenings.
BEND, Ore., Nov. 27, 2018 /PRNewswire/ -- Oregrown, a leading vertically integrated cannabis company, debuts the first ever all-Oregon backcountry snowboard film Low Pressure digitally worldwide today on VOD platforms. Low Pressure is produced by Oregrown in association with notable Oregon photographer and filmmaker Pete Alport.
"Oregon has a way of inspiring even the most creative and adventurous among us to get outside and explore," says Aviv Hadar, CEO and Co-Founder of Oregrown. "When people think of Oregon, they think of a particular lifestyle. It's connected to the environment, to the outdoors, to a more organic way of living—Low Pressure brings this to life."
Presented with an abundant and unlimited supply of untapped locations, the Low Pressure crew set their sights on taking both unknown riders as well as household names to explore non-chairlift accessed volcanoes, burned forests, mountain ranges, and other unique landscapes only found in Oregon.
The crew learned what it takes to dedicate an entire season to a unique project, ride first descents, juggle full-time jobs and battle a ten-week drought, that ended with a ten-week storm cycle. They pushed themselves beyond previous experiences, they split boarded hundreds of miles, earned more sunrises than they thought possible and produced incredible footage.
"Oregrown customers, whether or not they consume cannabis, are active and motivated. They are out there snowboarding, surfing, skiing, climbing, hiking, and mountain biking with their friends. They are creative and curious about the world. Oregrown is an authentic and compelling expression of our values as people and as a company. This film is a natural progression of our love for the outdoors," says Hadar.
Several of the film's snowboarders are Oregrown sponsored athletes.
Low Pressure is available on VOD platforms beginning today: http://geni.us/LowPressure
View the sneak peek here: https://youtu.be/iBzTmlKVO_o
Low Pressure is supported by a premiere tour across the West Coast U.S. For a list of upcoming dates, please visit: https://lowpressurefilm.com
About Oregrown
Oregrown is a standout among brands. As Oregon's premier farm-to-table cannabis company, the Oregrown team cultivates using organic methods and processes world-class products in the pursuit of unparalleled craftsmanship in every facet of their supply chain. As the first, exclusive Oregon producer for PAX Era, Oregrown's cultivation and extraction professionals craft several of the state's premiere dispensary products including their own lines of Oregrown flower, extracts, and concentrates. Oregrown's award winning flagship dispensary located in downtown Bend, Oregon, an outdoor recreation destination and tourism capital of the Pacific Northwest, has been named Best Place to Work (2017), Bend's Best Place to Visit for First Dispensary Experience (2016), and Bend's Best Dispensary four years in a row (2015-2018).
https://oregrown.com
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Low Pressure is distributed by The Orchard.
Oregrown media contact:
Zoe Wilder
[email protected]
SOURCE Oregrown Industries
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