Oregon Kids to 'Kick Butts' on March 18

State Leaders Urged to Support Tobacco Prevention Initiatives

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Mar 13, 2015, 12:00 ET

WASHINGTON, March 13, 2015 /PRNewswire-USNewswire/ -- Kids in Oregon will stand up to Big Tobacco on March 18 as they join thousands of young people nationwide for the 20^th annual Kick Butts Day. More than 1,000 events are planned nationwide for this day of youth activism, sponsored by the Campaign for Tobacco-Free Kids. (See below for a list of local events.)

On Kick Butts Day, kids encourage their peers to stay tobacco-free, demand that tobacco companies stop marketing deadly, addictive products to them and encourage elected officials to do more to reduce youth tobacco use.

This year, Kick Butts Day is focusing attention on how the tobacco industry still spends huge sums on marketing and is adopting new strategies to reach young customers. Nationwide, tobacco companies spend $8.8 billion a year – one million dollars every hour – to market tobacco products. In Oregon, tobacco companies spend $108.4 million annually on marketing efforts. The industry's tactics that entice kids include:

Splashy ads in magazines with large youth readership, such as Sports Illustrated, ESPN the Magazine and Rolling Stone.
Widespread advertising and price discounts in stores, which make tobacco products appealing and affordable to kids.
New, sweet-flavored tobacco products such as small cigars and electronic cigarettes. The latest surveys show that youth use of e-cigarettes has skyrocketed.

In addition to organizing events, kids are standing up to the tobacco industry on social media through the #NotAReplacement selfie campaign. The tobacco industry's own documents reveal that they have long targeted kids as "replacement smokers" for the more than 480,000 people their products kill each year in the United States. Kids are taking selfies to say they're not a replacement and sharing the photos on Facebook, Twitter and Instagram with the #NotAReplacement hashtag. (view the #NotAReplacement selfie gallery)

"On Kick Butts Day, kids stand up and reject Big Tobacco's manipulative marketing," said Matthew L. Myers, President of the Campaign for Tobacco-Free Kids. "We can make the next generation tobacco-free and end the tobacco epidemic for good. Elected officials can help reach that goal by standing with kids and supporting proven strategies to prevent youth tobacco use, including higher tobacco taxes, strong smoke-free laws and prevention programs."

In Oregon, tobacco use claims 5,500 lives and costs $1.54 billion in health care bills each year. Currently, 9.4 percent of Oregon's high school students smoke.

On Kick Butts Day, kids engage in creative events that range from small classroom activities about the harmful ingredients in cigarettes to large rallies at state capitols.

In Oregon, activities include:

On March 14, students from Klamath Union High School in Klamath Falls will participate in an annual Run for Music fundraiser. The carnival-style event will educate students about the dangers of tobacco as well as offer a "pledge" to stay tobacco-free. Time: 10 AM. Location: 1300 Montclair Street, Klamath Falls. Contact: Jennifer Little (970) 443-7937.

On March 17, students from Milwaukie High School will learn about the dangers of tobacco use and tobacco exposure in our everyday lives. Booths will have trivia games, educational props and prizes for students. Time: 11:30 AM. Location: 11300 S.E. 23^rd Avenue, Milwaukie. Contact: Ashley Filler (503) 729-7946.

Students from Madison High School in Portland will hold an educational event to learn how students are exposed to tobacco on a daily basis. Madison's Rebels for a Cause will host informational booths in the cafeteria during the lunch periods. Time: 12:30 PM. Location: 2735 N.E. 82nd Avenue, Portland. Contact: Heidi Davis (503) 754-8968.

Students from Beaverton High School will hold an educational event to learn about the dangers of tobacco use. Beaverton's Rebels for a Cause will host informational booths in the cafeteria during lunch periods. Time: 10:50 AM. Location: 13000 S.W. 2nd Street, Beaverton. Contact: Heidi Davis (503) 754-8968.

On March 19, students from Clackamas High School will have informational booths to educate fellow students on the dangers of tobacco use and tobacco exposure in their everyday lives. Booths will include trivia games, educational props and prizes. Time: 11:30 AM. Location: 14486 S.E. 122nd Avenue, Clackamas. Contact: Heidi Davis (503) 754-8968.

All events are on March 18 unless otherwise indicated. For a full list of Kick Butts Day activities in Oregon, visit www.kickbuttsday.org/map. Additional information about tobacco, including state-by-state statistics, can be found at www.tobaccofreekids.org.

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SOURCE Campaign for Tobacco-Free Kids