OrderMotion Signs New Fitness Product Client - Contour Technology

BURLINGTON, Mass., Nov 15, 2010 /PRNewswire/ -- (http://www.myprgenie.com) -- OrderMotion, Inc., the leading web-based platform for direct-to-consumer (D2C) campaign and order management, today announced that Contour Technology, LLC has selected OrderMotion to process and manage all order and customer data generating from its direct response television (DRTV) advertising campaigns. Contour Technology, the industry leader for innovative fitness products using electronic muscle stimulation (EMS), will use OrderMotion's technology to help optimize its business from customer acquisition through retention.

"We couldn't be more excited to have Contour as our client. Their decision to use our technology to optimize their DRTV campaigns is a strategic move that reflects their commitment to the Contour brand and to their customers," said Marty Fahey, OrderMotion CEO. "The cutting edge OrderMotion campaign management platform gives Contour a significant marketing and operational advantage as they continue to aggressively promote one of the best products in the direct response industry."

"We selected Order Motion because of its reporting capability that is specifically modeled for the DR business," said Michael Esson, Contour Technology COO. "We like the fact that it is vendor agnostic; we can easily test various vendors by having them integrate directly with the OrderMotion platform instead of our IT."

About OrderMotion(R), Inc.

OrderMotion is a Direct-to-Consumer (D2C) Campaign and Order Management Platform company that serves the unique needs of Direct Response and eCommerce business with Web-based technology (SaaS). Because OrderMotion integrates with eCommerce Websites as well as fulfillment warehouses, call centers, customer service centers, payment processors and media agencies, OrderMotion acts as a neutral hub for real-time data consolidation. Marketers can accurately track, measure and analyze consumer purchases from acquisition through retention and then implement timely and effective revenue-generating strategies.

OrderMotion is a Certified PCI Level One Service Provider and ideally suited for complex multi-pay and continuity order processing. OrderMotion is based in Burlington, Massachusetts and at http://www.ordermotion.com.

About Contour(R) Technology, LLC.

Contour Technology LLC, headquartered in Minneapolis, Minnesota is the leader in OTC medical devices. Contour specializes in the design, manufacturing and marketing of innovative electronic muscle stimulators (EMS) aimed at helping consumers strengthen and tone muscles, work out more efficiently, improve sports performance, and offer a variety of solutions for age-related ailments. Contour electronic muscle stimulators are FDA cleared for the specific purpose of toning, strengthening and firming healthy muscles. http://www.thecontour.com

SOURCE OrderMotion, Inc.

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