Orchard welcomes a new CEO

NEW YORK, March 11, 2014 /PRNewswire/ -- Orchard, previously known as AppOrchard, the New York City based software development company, announced today the appointment of Ulrich von Beck as CEO. Mr. von Beck was previously Vice President of Solutions at ScrollMotion, a leading mobile platform company.

"As our new CEO, Ulrich is advancing Orchard's strategy, and building on our reputation as the go-to software partner for enterprises," said Chang, founder of Orchard. "With 73% of the enterprise mobile device market, iOS has the commanding lead for business.  Orchard bridges the gap between mobile devices and the enterprise, enabling business transformation and driving ROI."

Mr. von Beck brings over 15 years of experience in enterprise and mobile software to Orchard, having spent time in consulting, development and sales. Ulrich von Beck has worked across the pharma, retail and electronics verticals and brings a wealth of experience with him. He recently helped to define ScrollMotion's go-to-market strategy and was an integral part of building the pharmaceutical vertical for them.

"The highly talented team and their quest to instill process and rigor in the development cycle is what drew me to Orchard," says Mr. von Beck. "There are countless examples of applications that have been developed haphazardly, and ultimately failed because their codebase can't adapt past initial launch. I look forward to working with our customers that truly care about the quality of their code and the future of their products."

Led by respected software veterans Adam Milligan and Kevin Y. Kim, Orchard's team has experience in developing software across a variety of industries including finance, retail, media and healthcare. Orchard's collaborative process results in sustainable, scalable and flexible software.

About Orchard

Orchard builds superior software, collaborating with clients to achieve their vision through our rigorous test-driven process. We help clients envision, create and build the software that they need to succeed, whether it involves a new innovation, refactoring an existing product, or connecting legacy enterprise systems to modern user interfaces. Founded in 2011, by Art Chang, Kevin Kim and Stan Lau, the Orchard team is comprised of mobile and web experts with a track record of delivering business value through technology. The entire company is based in New York City. More information can be found at http://www.orchardpie.com/.

Orchard Media Contact:
Amanda Connell
646.504.6195
[email protected]

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SOURCE Orchard

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