ORC International Launches Innovations Monitor to Help Clients Stimulate Forward-Thinking Ideas; Spark Differentiation

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ORC International

Sep 20, 2012, 02:59 ET

PRINCETON, N.J., Sept. 20, 2012 /PRNewswire/ -- Global market research firm ORC International announces the launch of Innovations Monitor, a new research service aimed at boosting an organizations' knowledge of the marketplace, competitors and trends.  Innovations Monitor was developed in response to a need for information to support innovation efforts by our Fortune 500 clients that are looking for new ways to spark differentiation and develop channels for the identification of innovative ideas.  Innovations Monitor is ideal for the pre-ideation and ideation phases of the product development process and provides insight on:

  • Industry trends and highlights with a forward-looking focus
  • Leading indicators to help identify and capitalize on sentiment from marketplace trends
  • New products, messaging, and moves of top competitors based on competitive intelligence
  • Blue-sky or next generation innovations in your market
  • New trends in branding techniques
  • Emerging social media chatter trends with implications for product ideas and needs

"Many of our top clients are developing 'innovation centers' that fuel next generation ideas for products and services," noted Marc Litvinoff, ORC International's President and CEO. "To support the growing trend, we developed Innovations Monitor that aligns our research experts with clients' strategic initiatives to enhance differentiation, innovation, and intelligence. Our goal is to make our clients smarter and to ultimately drive innovation that will enhance their bottom line," he added.

Key features and benefits of Innovations Monitor include:

  • Digestible, executive summary and insight: high-level, concise tracking and analysis on emerging/evolving industry's trends, competitors and news to keep you and your sales teams abreast of key happenings
  • Integrated research: from a combination of ORC capabilities in areas of:  Business Research, Custom Market Research, Competitive Intelligence, Customer Equity, Social Media Analysis and Omnibus surveys
  • Relevant, real-time: Relevant, real-time information customized to reflect your information needs
  • Attractive designs: Client-driven design for easy navigation and sharing of insight throughout your organization

For more information about Innovations Monitor, please visit our website.

About ORC International

ORC International is a leading global research firm with offices across the U.S., Europe and Asia Pacific. We offer a platform of integrated intelligence that combines forward thinking methodologies, cutting-edge technology, skilled researchers and in-depth industry experience to provide clients with valuable insight to help solve their most pressing business challenges. The company is a founding member of the CASRO, and has been a partner of CNN on the CNN/ORC International poll since 2006. To learn more about ORC International, visit www.ORCInternational.com.

ORC International Contact:
Christina Hungspruke
Senior Director, Corporate Marketing
Phone: 609.452.5419
E-mail: [email protected]

SOURCE ORC International

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