ORC International Hires Head of Strategy Research Practice

NEW YORK, Nov. 5, 2013 /PRNewswire/ -- Global research firm ORC International announces the appointment of Natasha Kennedy as Senior Vice President. She will lead the firm's Strategy Research Solutions Team.

In this global leadership role, she will develop and manage a portfolio of strategic research solutions focused on supporting and accelerating clients' growth initiatives. The practice's core offerings include market sizing, emerging and adjacent market strategies, competitive intelligence and knowledge management solutions.

Natasha joins ORC International with more than 20 years' experience in global market research, strategy and consulting. Most recently, she was the Chief Operating Officer of Mission Measurement, a global strategy consulting firm. Prior to Mission Measurement, she was Executive Vice President and Deputy General Manager of Edelman Berland, formerly StrategyOne, the global market research, analytics and strategy consulting arm of the communications firm, Edelman.  During her tenure with Edelman Berland, she also managed business development, operations, product development, knowledge management, HR, finance and IT and worked with organizations such as Starbucks, eBay and USAA.

She has also held leadership roles in other major corporations such as McKinsey & Company, Universal Access, Solo Cup Company and MacNeal Hospital, one of Illinois' top hospitals.

"With Natasha on board, ORC International completes the line-up of senior leadership to manage its Employee, Customers, Markets and Products, and Strategy global research services.  I am convinced that with her experience and knowledge of strategy research, Natasha will guide her colleagues and ORC's clients to new levels of success," commented Simon Kooyman, CEO of ORC International.

About ORC International

ORC International is a leading global market research firm uniquely able to integrate our people, methods, technology and insights to address our clients' strategic issues, challenges and opportunities. Since our founding in 1938, we've maintained a passion to drive our clients' success through innovative, integrated research solutions. The company is a founding member of CASRO and a partner of CNN on the CNN|ORC International Poll since 2006. To learn more about ORC, visit www.ORCInternational.com.

ORC International Contact:
Christina Hungspruke
Senior Director of Corporate Marketing
609.452.5419
[email protected]

SOURCE ORC International

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