ORBIT® Gum Introduces New Icy-cool Flavor, ORBIT Freeze Mint

First intense mint flavor from ORBIT offers arctic freshness in every tab

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Aug 28, 2018, 09:28 ET

HACKETTSTOWN, N.J., Aug. 28, 2018 /PRNewswire/ -- Today, ORBIT® gum unveiled its first intense mint flavor, ORBIT Freeze Mint. Expanding upon the brand's mint offerings, ORBIT Freeze Mint gum is packed with intense arctic freshness and an icy-cool flavor, leaving your mouth feeling clean.

First intense mint flavor from ORBIT offers arctic freshness in every tab

"Gum chewers have come to know ORBIT as the go-to brand for that clean mouth feeling," said Steve Johnson, Vice President, Gum & Mints, Mars Wrigley Confectionery, U.S. "ORBIT Freeze Mint offers the same benefits fans know and love, with an extreme icy burst you need in the moments that count, whether it's before a big job interview, a first date or after a great meal."

The launch of ORBIT Freeze Mint marks the brand's newest product innovation since introducing ORBIT White in 2016.

ORBIT Freeze Mint is now available exclusively at Walgreens in 1.10-oz. Singles Pack for one month. The gum will roll out to additional retailers nationwide in the coming months in Singles pack (MSRP $1.09-1.59) and 3.58 oz. Multipack (MSRP $2.59-3.39). For more information, follow us on Facebook and Twitter, or visit www.orbitgum.com.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles—Quality, Responsibility, Mutuality, Efficiency and Freedom—inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated