Orbis Receives PR News Award for Branding

Orbis Rebrand Recognized by Communications and Marketing Community with Award-Winning Year

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Mar 25, 2015, 09:00 ET

NEW YORK, March 25, 2015 /PRNewswire-USNewswire/ -- Orbis, a leading global non-governmental (NGO) that works to eliminate avoidable blindness, has announced receiving the 2015 PR News Nonprofit PR Award for Best Nonprofit Branding/Rebranding. The award was presented as the one-year anniversary of Orbis's rebrand launch approaches and marks the 11^th award Orbis has earned this year for excellence in PR, marketing and communications.

After more than 30 years in the field of global eye health, Orbis introduced a new brand identity to better showcase the impact it brings to institutions, communities and individuals around the world. The brand, which launched in March 2014, has since been recognized by several leaders in the communications and marketing community including PR News, Ragan's PR Daily and others. Building upon the achievements of Orbis's award-winning 2013 annual report, the rebrand resulted in further accolades for Orbis's redesigned website, 2014 annual report and informative video entitled Making Vision a Reality.

"Orbis is a dynamic, global institution that transforms lives through its work to prevent and treat avoidable blindness. We are thrilled that the hard work that our entire organization has done to bring our new brand to life has been recognized. And, we look forward to continuing to build our brand in new and existing markets to reach new supporters and increase our impact," said Jennifer Gregoire, Orbis Chief Marketing Officer.

The PR News Nonprofit PR Awards, which recognize the best in nonprofit communications and the creativity and passion involved in promoting positive change with limited budgets and time, also awarded Orbis with an Honor for Best Website in addition to the rebranding award.

Read on for a complete list of Orbis's marketing and communications awards to date.

Branding/Rebranding:

PR News Nonprofit PR Award

Annual Reports:

American Graphic Design Award
Gold MerComm ARC Award (for Best N.G.O. Non-Traditional Annual Report)
Silver International Business Award (for Best Print Annual Report in the Americas)
MarCom Award
Silver MerComm Mercury Excellence Award (for Best Overall Annual Report Presentation: Human Welfare Nonprofit)

Website:

Ragan's PR Daily's 2014 Digital Award (for Best Website)
Gold International Business Award (for Best Nonprofit Website)
Mercury Excellence Awards Honors (for Best Redesigned Website)
PR News Nonprofit PR Awards Honors

Making Vision a Reality Video:

Gold Mercury Excellence Award (for Online Educational/Informational Video)

About Orbis

Orbis prevents and treats blindness through hands-on training, public health education, improved access to quality eye care, advocacy and partnerships with local health care organizations. By building long-term capabilities, Orbis helps its partner institutions take action to reach a state where they can provide, on their own, quality eye care services that are affordable, accessible and sustainable. To learn more about Orbis, please visit www.orbis.org.

Media Contact:
Silvana Vivas (New York)
Phone: 646-674-5507
Email: [email protected]

SOURCE Orbis International