Oranj Acquires Majority Stake in TradeWarrior, Strengthening Digital Advice Platform with Cutting-Edge Rebalancing Capabilities

CHICAGO, April 18, 2017 /PRNewswire/ -- Oranj has completed its acquisition of a majority interest in TradeWarrior Software, a provider of institutional-grade investment rebalancing and model management software for financial advisers. The merger will provide independent RIAs, broker-dealers, and enterprises with the opportunity to offer state-of-the-art rebalancing functionality for advisers and their clients as part of the Oranj digital advice platform. Deal terms were not disclosed.

To learn more about these platforms, as well as details around the acquisition, please visit http://www.runoranj.com/tradewarrior.

"We continue to enhance our digital advice platform with additional functionality for advisers to deliver a customized wealth management experience, which helps them better serve clients and forge stronger connections with prospects," said David Lyon, CEO and Founder of Oranj. "This acquisition enables us to offer advisers the unique combination of Oranj's user-friendly and modern front-office capabilities that enhance client interaction, and TradeWarrior's sophisticated back-office support that streamlines the implementation of investing strategies."

Layton, Utah-based TradeWarrior brings to Oranj an institutional-grade trading and rebalancing platform that has an intuitive interface enabling advisers to efficiently and accurately execute trades across multiple custodians. TradeWarrior's algorithms monitor households and accounts, identify tax-loss harvesting opportunities, provide real-time alerts, and support integrations with other industry software providers and custodians.

"TradeWarrior has worked closely with us to simplify trading and rebalancing across our practice, and their technology and support have been key drivers of our ongoing growth," said Christopher M. Lee, CFP^®, Senior Adviser and Co-Owner of New England Capital Financial Advisors. "We are excited about Oranj's acquisition of TradeWarrior because we now have the opportunity to optimize our front office as well as our back office—by using Oranj's cutting-edge digital advice platform to better engage with clients and prospects about strategies that TradeWarrior's institutional-grade software helps us seamlessly execute."

"TradeWarrior and Oranj were both started by former advisers who wanted to provide members of the industry with powerful, intuitive, and user-friendly technology solutions to improve their ability to service clients and optimize their businesses," said Damon Deru, Founder and President of TradeWarrior. "We look forward to working with Oranj to bring our tax-efficient rebalancing software to a broader community of independent advisers."

Mr. Deru will continue to lead the TradeWarrior business as President. Mr. Lyon will continue as CEO of Oranj, and take on CEO responsibilities for TradeWarrior. 

About Oranj
Oranj is focused on creating the world's best digital experience for enabling financial advisers to help clients effectively manage their financial lives and personal goals, and empowering investors to make smart financial decisions, connect with financial professionals, and pursue better investing outcomes. To achieve this, Oranj builds software for servicing, collaborating, managing, and connecting, which utilize user-friendly applications for a fully interactive human-driven, technology-assisted experience. The Oranj platform offers a secure document vault, client collaboration tools, aggregated data from more than 25,000 institutions, online account opening/transfer capabilities, real-time activity notifications, extensive data analytics, and an archive of adviser/client communication going back to the prospect stage. For more information about Oranj, please visit www.runoranj.com or follow @runoranjdotcom on Twitter.

About TradeWarrior
TradeWarrior Software, Inc. was founded by investment advisers with the vision of bringing exceptional software to the financial services industry. Frustrated by the lack of intuitive trading and rebalancing software available to advisers, its founders developed their own solution to the problem and launched TradeWarrior in 2010. TradeWarrior is the product of years of in-depth research into the logistics of portfolio trading and rebalancing, and was designed to meet the real-world needs that advisers and brokers face. TradeWarrior offers all investment professionals the opportunity to utilize powerful portfolio management tools at an affordable price.

For more information about TradeWarrior, please visit www.tradewarriorsoftware.com or follow @TradeWarrior on Twitter.

CONTACT:       
Andrew Jennings 
JConnelly
(973) 224-7152
[email protected]

SOURCE Oranj