ORANGE JUICE Names Former NVIDIA AI Platform Veteran Elias Martinez Cohen Chief Technology Officer

Martinez Cohen will lead a shared technology team serving every ORANGE JUICE company; the company also reports more than 150 acquisition opportunities since its July launch.

WESTPORT, Conn., Oct. 15, 2026 /PRNewswire/ -- ORANGE JUICE (www.orangejuice.com), a permanent capital company backed by a Bitcoin treasury, today announced that Elias Martinez Cohen has joined the company as Chief Technology Officer. Martinez Cohen will build and lead a central technology team to serve every business ORANGE JUICE acquires, giving small and mid-sized companies engineering and AI capabilities typically accessible only to the largest enterprises.

For nearly eight years, Martinez Cohen served as a staff-level Senior System Software Engineer at NVIDIA, where he built the data pipelines and workflow platforms behind its self-driving program. He led the program's AI storage platform team, helped double the capacity of its AI work queues and reduced the time required for data ingestion by an order of magnitude.

Martinez Cohen has worked in AI since 2013, when he joined Madbits, a deep-learning startup co-founded by Clément Farabet, now VP of Research at Google DeepMind. Twitter acquired Madbits in 2014 to form Twitter Cortex, its AI group, where Martinez Cohen helped build Twitter's core machine-learning platform alongside a small, dedicated team. Former colleagues now build AI systems at Google DeepMind, OpenAI, and Anthropic.

"What's technically possible today is far ahead of what most businesses actually use, and that gap keeps widening," said Martinez Cohen. "A holding company can close it, because one technical team can serve many businesses and every win makes the next one cheaper. We're not here to automate away people. We're going after the drudgery."

"Owners shouldn't have to navigate the AI transition alone," said Ruben Zweiban, operating partner of ORANGE JUICE. "Founders who join us gain Elias' capability and expertise on day one, without giving up the identity of the business they built."

Because ORANGE JUICE buys businesses with strong existing economics and never needs to sell them, it treats technology as upside and can invest in it for the long term.

Martinez Cohen's essay, "Why I Left NVIDIA for ORANGE JUICE," is available here.

Continued Momentum Since Launch

ORANGE JUICE launched in July 2026 after closing a Series A funding round of more than $40 million from investors including anchor investor Ricardo Salinas, founder and chairman of Grupo Salinas, and Tim Reynolds. The company was founded by ego death capital partners Jeff Booth, Lyn Alden, Nico Lechuga, and Andi Pitt, along with Adrian Steckel and Ruben Zweiban. Since the close, the company has received tens of millions of dollars in additional unsolicited investor interest, reflecting continued demand for the ORANGE JUICE model.

ORANGE JUICE has received more than 150 acquisition opportunities since launch. These opportunities span essential business services, healthcare services, and manufacturing, with adjusted EBITDA generally ranging from approximately $2 million to more than $15 million. The majority of qualified opportunities have originated organically through ORANGE JUICE's inbound network, confirming growing interest in its alternative permanent-capital model.

Business owners can learn more at orangejuice.com or contact [email protected].

Follow ORANGE JUICE on X: @orangejuice_btc.

About ORANGE JUICE: ORANGE JUICE HODLINGS Inc. (www.orangejuice.com) ("ORANGE JUICE") acquires, improves, and permanently holds cash-flow-generating businesses, backed by a Bitcoin treasury. Founded in 2026, ORANGE JUICE is headquartered in Connecticut, USA.

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SOURCE ORANGE JUICE