Orange Blossom Classic Announces the Return of SNICKERS® as Official Candy Bar of the Celebrated College Football Event

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Aug 16, 2024, 08:38 ET

MIAMI GARDENS, Fla., Aug. 16, 2024 /PRNewswire/ -- The Orange Blossom Classic Committee is proud to announce the continuation of its partnership with Mars Wrigley, with one of their most iconic candy bars, SNICKERS^®, returning as the Official Chocolate Bar, of the Orange Blossom Classic. Set against the backdrop of community, culture, and HBCU pride, the Orange Blossom Classic is scheduled for Labor Day weekend, commencing with the highly anticipated matchup between North Carolina Central University and Alabama State University at the renowned Hard Rock Stadium on Sunday, September 1st in Miami Gardens, Florida.

Welcome Back Snickers, Proud Official Sponsor of the Denny's Orange Blossom Classic

Building on the success of last year's partnership, Mars Wrigley is once again set to enhance the Orange Blossom Classic experience with fan-favorite treats. As fans converge for a weekend of electrifying football action and vibrant festivities, they can look forward to the satisfying flavors of SNICKERS, further elevating their game day experience.

"The Orange Blossom Classic Committee is thrilled to welcome back Mars Wrigley for another exciting year," said Kendra Bulluck-Major, Executive Director of the Orange Blossom Classic Committee. "Their commitment to enhancing the fan experience aligns perfectly with our mission to celebrate the rich heritage and tradition of HBCU football. Together, we look forward to delivering an unforgettable weekend of camaraderie, competition, and, of course, delicious SNICKERS treats."

Known for its iconic combination of caramel, peanuts, and milk chocolate, SNICKERS embodies the spirit of satisfaction and enjoyment - qualities that resonate deeply with the Orange Blossom Classic audience. Whether enjoyed during the game or savored as a post-victory celebration, SNICKERS promises to be a crowd-pleaser throughout the weekend's festivities.

SNICKERS is thrilled to be returning as the official candy bar of the Orange Blossom Classic," said Martin Terwilliger, Marketing Vice President, Mars Wrigley. "Mars Wrigley is committed to delivering moments of everyday happiness through our beloved portfolio of brands like SNICKERS, and we're excited to continue bringing satisfaction to fans while furthering our commitment to the HBCU community."

As anticipation builds for the Orange Blossom Classic, fans can expect an unrivaled celebration of football, culture, and community, with Mars Wrigley adding a touch of sweetness to every moment. Join us Labor Day weekend in South Florida as the Orange Blossom Classic Committee once again brings together the best of HBCU pride and football tradition.

For more information about the Denny's Orange Blossom Classic, where Community, Culture, and HBCU Pride Collide, please visit www.orangeblossomclassic.com.

Join the conversation and stay updated on all Orange Blossom Classic news and events by following us on social media @orangeblossomfc and using the official hashtag #orangeblossomclassic.

ABOUT THE ORANGE BLOSSOM CLASSIC
Founded in 1933 by J.R.E. Lee Jr., the son of Florida A&M University's president, the inaugural Orange Blossom Classic welcomed 2,000 fans to the "blacks-only" ballpark in Jacksonville, Florida, where FAMU beat Howard 9-0 and successfully established the foundation of HBCU classics. After a 43-year hiatus, the OBC was re-established in 2021 with a mission to enhance the exposure of HBCUs. In its fourth year, the OBC attracts thousands of fans, alumni, school members, and family members, highlighting interest in HBCUs and their roles in educating aspiring professionals and developing future leaders. For more information, visit www.orangeblossomclassic.com.

ABOUT MARS, INCORPORATED
Mars Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world.

Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With almost $45 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original^™, CESAR^®, Cocoavia^®, DOVE^®, EXTRA^®, KIND^®, M&M's^®, SNICKERS^®, PEDIGREE^®, ROYAL CANIN^®, and WHISKAS^®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD^™, BLUEPEARL^™, Linnaeus and VCA^™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing.