Oracle Recognized as a Leader for Ninth Consecutive Time in Gartner Magic Quadrant for Digital Commerce

Oracle Placed in Furthest Overall Position for Completeness of Vision in the Entire Magic Quadrant

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Jul 10, 2018, 08:00 ET

REDWOOD SHORES, Calif., July 10, 2018 /PRNewswire/ -- Oracle has been placed in the furthest overall position for its completeness of vision within the entire Magic Quadrant in Gartner's 2018 "Magic Quadrant for Digital Commerce"¹, which evaluated Oracle, including its Oracle Commerce Cloud. This is the ninth consecutive time that Oracle has been named a Leader in this Magic Quadrant. Oracle believes that its Leader position underscores its continued innovation in developing a modern, end-to-end digital commerce solution.

Gartner positions vendors within a particular quadrant based on their ability to execute and completeness of vision. According to Gartner, "In this fast-paced digital world, change comes quickly. This makes it paramount for vendors to understand not only the emerging market, but their clients' specific needs when it comes to offering strategy and business models. Likewise, innovation is imperative. Innovative vendors that demonstrate an understanding of the market in their offering (product) strategies and emerging business models exhibit Completeness of Vision. As a result, market understanding, offering (product) strategy, business model and innovation are all highly weighted criteria."

This Gartner Magic Quadrant is a companion of Gartner's "Critical Capabilities for Digital Commerce"², in which Oracle Commerce Cloud received the highest score for Fast, Nimble Implementations use case and Oracle Commerce received the highest score for the Robust / Global Implementations use case. Oracle Commerce Cloud also scored 4.13 out of 5 for the Modular, Flexible Implementations use case.

"We are proud to be named a Leader again in the Gartner Magic Quadrant for Digital Commerce and to receive such scores for Oracle Commerce Cloud in the Critical Capabilities document. We believe it demonstrates our unrelenting dedication to innovation in digital commerce and our investment and momentum in the cloud," said Ken Volpe, senior vice president, product development, Oracle. "We know it is critical for commerce companies to provide a seamless, end-to-end omnichannel experience to both consumers and business buyers. Oracle continues to invest in and develop the latest technology required for success in the next era of commerce, such as artificial intelligence (AI), real-time analytics, and emerging sources of data, to offer agile, scalable and data-driven digital commerce solutions that help businesses drive sales, customer loyalty and growth."

Part of the Oracle Customer Experience (CX) Cloud, Oracle Commerce Cloud is the industry's only unified enterprise-grade B2C and B2B commerce platform built on modern cloud architecture and deep industry expertise. With a proven heritage for performance, scalability and flexibility, Oracle Commerce Cloud empowers online businesses to take advantage of AI-powered capabilities and innovative personalization tools to turn static journeys into smart ones by delivering targeted product and content that is most relevant to the shopper's immediate context. Recommendations utilize account data, shopper third-party data and real-time inputs to optimize outcomes and create superior consumer experiences for both first time and known shoppers to drive repeat visits, loyalty and revenue.

Part of Oracle Cloud Applications, Oracle Customer Experience (CX) Cloud Suite empowers organizations to take a smarter approach to customer experience management and business transformation initiatives. By providing a trusted business platform that connects data, experiences, and outcomes, Oracle CX Cloud Suite helps customers reduce IT complexity, deliver innovative customer experiences, and achieve predictable and tangible business results.

Gartner positions vendors within a particular quadrant based on their ability to execute and completeness of vision. It says its evaluation criteria "emphasize the ability to develop, deploy and support a unique and compelling customer experience. They stress migration to more flexible and nimble implementation that reduces both time to market and TCO. They stress the vendor's ability to attract and develop an ecosystem of technology and service provider partners that add value to its platform."

Download a complimentary copy of Gartner's 2018 "Magic Quadrant for Digital Commerce" here.

¹ Gartner, "Magic Quadrant for Digital Commerce," by Penny Gillespie, Jason Daigler, Mike Lowndes, Christina Klock, Yanna Dharmasthira, Sandy Shen, June 5, 2018. The report was previously titled Magic Quadrant for E-Commerce. In the 2010, 2008, 2007/2006 versions of the report, Oracle was listed as ATG because it acquired the company in November 2010.

² Gartner, "Critical Capabilities for Digital Commerce," by Jason Daigler, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Mike Lowndes, Christina Klock, June 6. 2018

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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