Oracle Honors Excellence in Modern Marketing at the 2017 Markie Awards

LAS VEGAS, April 26, 2017 /PRNewswire/ -- Modern Customer Experience 2017 -- To promote best practices and celebrate the accomplishments of modern marketers around the world, Oracle has announced the winners of the 2017 Markie Awards. Now in its 11^th year, the Markie Awards recognize the top companies and leaders for creative, innovative, and effective modern marketing campaigns that delivered increased engagement, conversion and ROI. Past winners include notable companies such as Lenovo, Royal Philips, Cisco Systems, Dell, Inc. and Mobovida, LLC.

The 2017 Markie Awards featured 17 categories that reflect the evolving marketing landscape, including: Account-Based Marketing Team of the Year, Best Digital Marketing Ecosystem, Best Integrated Mobile Experience, Best Use of Data, Most Creative Marketing Campaign, and Modern Marketing Leader of the Year.

"The annual Markie Awards are our way to recognize and celebrate heroic marketing and the most prominent modern marketing success stories over the past year," said Laura Ipsen, senior vice president and general manager, Oracle Marketing Cloud. "This year's winners have gone above and beyond, fully leveraging the most innovative marketing technologies to create customer-centric campaigns that delivered outstanding results."

Winners of the 2017 Markie Awards are:

Account-Based Marketing Team of the Year: Covance Inc 
Best Cross-Channel Marketing Program: Cisco Inc. 
Best Digital Marketing Ecosystem: Juniper Networks 
Best Email Marketing Campaign: Jetstar Airways 
Best Emerging Company Marketing Campaign: National MI 
Best Integrated Mobile Experience: Mountain America Credit Union 
Best International Campaign: Tableau Software 
Best Lead Management Program: Morningstar, Inc. 
Best Overall Customer Experience: Avon 
Best Social Campaign: TD Ameritrade Institutional 
Best Testing and Optimization: Hilton Worldwide 
Best Use of Data: Calçados Bibi 
Best Use of Insights & ROI: Deltek 
Modern Marketing Leader of the Year: Kenya Airways 
Most Creative Marketing Campaign: Eaton 
Rapid Transformation: FIS 
People's Choice Award – Best Video Submission: Juniper Networks

The 2017 Markie Awards were presented on Tuesday, April 25th, during Modern Customer Experience 2017 Las Vegas, Nevada.

About Oracle 
Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE:ORCL), visit www.oracle.com.

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SOURCE Oracle

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