Optimizely Launches on Android in Key Expansion of its Capability and Reach

Completing its core mobile platform, company now offers online testing, predictive analytics and customer targeting for web and mobile businesses

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Optimizely

Apr 23, 2015, 03:01 ET

SAN FRANCISCO, April 23, 2015 /PRNewswire/ -- Optimizely, the world's leading experience optimization platform, today undertook a significant expansion of its capabilities and reach with the general release of the company's software development kit, or SDK, for the Android mobile operating system. Optimizely's online testing platform now spans websites, iOS and Android apps, enabling businesses to discover and deploy the best digital experiences for every web and mobile user.

Today's announcement adds depth and breadth to Optimizely's software-based service and completes its core mobile platform. Launched in 2010 as an A/B testing tool for websites, Optimizely took its first step across channels last November with the introduction of an SDK for iOS apps. The ability to build Android apps with the company's new devkit marks Optimizely's emergence as a true multi-channel platform for web and mobile.

The addition of Android to Optimizely's product set positions the company to address the mobile opportunity on a global basis. Google's Android and Apple's iOS operating systems power more than 95 percent of the world's mobile devices, according to independent industry research. The U.S. market is split roughly 50-50 between the two operating systems, while Android holds a dominant position in international markets.

With a platform that now spans websites, iOS apps and Android apps, Optimizely's more than 7,000 customers are able to deliver better user experiences across channels – and move closer to a shared vision of delivering consistent and personalized customer journeys regardless of channel.

"Over the last few years the marketer's job has gotten harder," said Dan Siroker, co-founder and CEO of Optimizely. "With more devices, more data, and more channels the path a customer takes to purchase takes many twists and turns. By connecting the experiences a customer has across web, iOS, and now Android, we empower marketers to optimize this path. Ultimately, an optimized cross-device path to purchase delivers value to our customers, and results in a better experience for their customers."

Optimizely's iOS SDK is already reaching well more than one million app visitors a day. With the addition of Optimizely's Android SDK, businesses can further capitalize on the opportunity presented by increased sophistication and scale in mobile, using Optimizely's enhanced platform to optimize on all of their customers' digital touch points and manage tests in one location.

About Optimizely
Optimizely is the world's leading experience optimization platform, providing A/B testing, targeting and multichannel optimization for websites and mobile apps. The platform's ease of use and speed of deployment empowers organizations to conceive of and run experiments that help them make better data-inspired decisions. Optimizely meets the diverse needs of more than 7,000 customers looking to deliver connected experiences to their audiences across channels. To date, those customers have created and delivered more than 20 billion optimized visitor experiences. To learn more, visit optimizely.com.

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SOURCE Optimizely