OPPO Spotlights the Reno7 5G: Unleashing Unlimited Potential in Portrait Photo and Video

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Jun 15, 2022, 13:03 ET

The Reno7 Series consists of three 5G models, all equipped with Portrait Expert features and ground-breaking technology
Flagship portrait camera system and powerhouse setup for an exceptional content capture and 5G experience
The Reno7 Series is available to purchase from selected retail partner stores across the GCC

DUBAI, UAE, June 15, 2022 /PRNewswire/ -- Offering an outstanding camera configuration and AI-enhanced imaging features, OPPO's Reno7 5G is the portrait expert capable of capturing DSLR-like portraits through features like Portrait Mode, Bokeh Flare Portrait Video, and more. Together with powerful performance provided by the MediaTek Dimensity 900, and enhanced efficiency and productivity from newly launched ColorOS 12, the Reno7 5G is the ultimate companion for users to unleash their unlimited style in portrait.

REVOLUTIONARY AI ENABLES DSLR-LIKE PORTRAITS ON A SMARTPHONE

Leveraging OPPO's AI capabilities, the Reno7 5G is equipped with powerful portrait functionality that empowers users to express every side of their personality through more professional portraits.

Central to the portrait experience is the Reno7 5G's AI-enhanced, triple, high-definition camera setup. On the back of the phone, the Reno7 5G features a 64MP HD main camera, a 118-degree Ultra Wide-Angle camera, and a macro camera which can focus on subjects as close as 4cm away. Meanwhile, the front of the phone sees the inclusion of a 32MP ultra-clear camera.

Based on these powerful hardware foundations, the Reno7 5G comes packed with a series of portrait features driven by leading AI technologies:

Portrait Mode delivers stunning portrait photos with shallow depth of field and beautiful bokeh light spots in the background. The advanced AI algorithm is able to simulate different optical focal lengths to create a depth of field effect similar to a wide aperture DSLR lens. Portrait Mode also offers extra photo enhancement features such as detection and preservation of skin texture and skin tone, with retouching effects that deliver high quality, clear images with a natural and professional depth of field effect.
Bokeh Flare Portrait Video brings exclusive DSLR-like portrait video capabilities to the Reno 7 5G with just a few clicks. Powered by OPPO's image processing algorithms, Bokeh Flare Portrait Video delivers real-time processing of portrait video while keeping portrait subjects appearing natural and bright.
AI Highlight Video can capture details in both background and foreground clearly by automatically making optimizations based on the lighting environment. The Live HDR and Ultra Night Video algorithms of AI Highlight Video are enabled automatically when shooting video on the rear camera.

The Reno7 5G is also equipped with a number of creative image features: AI Color Portrait Video can automatically detect the subject in the video and retain its full original color while turning the rest of the image black and white; Dual-View Video helps users tell their stories from different perspectives by shooting video from both front and rear cameras simultaneously; Portrait Retouching detects different people within a video and applies different retouching effects based on identified traits. The Reno7 5G also offers powerful imaging features in different scenarios, including Ultra Steady Video, Focus Tracking, Ultra-Clear 108MP Image, and Flash Snapshot.

ULTRA-SLIM DESIGN FEATURING THE EVER-EVOLVING OPPO GLOW

Continuing the iconic design of the Reno series, Reno7 5G demonstrates unlimited style with its ultra-slim body, which is about7.81 mm thick and approximately 173 g in weight. The Reno7 5G also features the Reno Series' iconic OPPO Glow, this time brought to life through two all-new colors: Startrails Blue and Starry Black.

On the front of the Reno7 5G, the 6.4-inch AMOLED screen with 90 Hz refresh rate and 180 Hz touch sampling rate provides a more vivid, smoother viewing experience. The screen is also SGS Eye Care Display Certified as a low-blue light screen, which can help to reduce eye strain during extended use. Moreover, the Reno7 5G is also Netflix HD and Amazon Prime Video Certified, allowing users to experience high quality streaming content in even greater detail.

UNLIMITED POWER FOR A MORE IMMERSIVE GAMING EXPERIENCE

At the heart of the Reno7 5G is the powerful MediaTek Dimensity 900 5G SoC. Built using 6 nm process technology, it provides support for both 5G and Wi-Fi 6, ensuring faster connectivity during mobile gaming.

The Reno7 5G also comes with 8GB of RAM and 256GB of storage as standard. With RAM Expansion technology developed by OPPO, this 8GB of RAM can be further supplemented with an additional 2GB, 3GB, or 5GB of temporary RAM allocated from unused ROM storage. Additionally, with a large 4,500 mAh battery, 65W SUPERVOOCTM charging, Superpower Saving Mode, and Super Nighttime Standby, the Reno7 5G can be charged to 100% in 31 minutes and used all day even if battery is running low.

Building on its powerful performance foundations, OPPO has optimized the Reno7 5G to provide a more immersive gaming experience by integrating the upgraded HyperBoost suite of technologies: AI Frame Rate Stabilizer monitors system performance and temperature changes in real time and keeps frame rate drops at optimal values to ensure a smoother gaming experience; Quick Startup keeps frequently played games alive in the background, enabling users to jump into a game instantly.

UNLIMITED CONVENIENCE WITH BRAND-NEW COLOROS 12

As part of the first series to come with all-new ColorOS 12, Reno7 5G offers smart efficiency, unparalleled smoothness, and strengthened privacy for an unlimited smartphone experience.

Thanks to Air Gestures, users can answer and mute phone calls, or control popular apps by gesturing with their hands without touching the phone. PC Connect offers more convenient ways to work between multiple devices by seamlessly connecting the Reno7 5G to a PC. Once connected, files, notifications and more can be controlled between the two devices with ease.

Security is also enhanced at the operating system level on the Reno 7 5G. Anti-Peeping for Notifications hides notification content if sensing that someone else is looking at the phone. The ultra-secure user experience has been certified by third-party organizations including ePrivacy, ISO, and TrustArc for data security protocols.

MARKET AVAILABILITY

The Reno7 5G is available now on across OPPO's e-commerce regional websites and retail partner stores, in two finishes: Startrails Blue and Starry Black. Both models will be available for purchase at a retail price of AED 1,799.

The Reno7 Pro 5G can be purchased at a recommended retail price of AED 2,799 and the Reno7 Z 5G for AED 1,499,

About OPPO

OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.

OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.

OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.

For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand's epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world's first rotating camera smartphone way back in 2013, launching the world's then thinnest smartphone in 2014, being the first to introduce 5X Zoom 'Periscope' camera technology and developing the first 5G commercial smartphone in Europe.

Today, OPPO was ranked as the number four smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.

OPPO's business covers 40 countries with over six research institutes and five R&D centers across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.

About OPPO MEA

OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand's sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in UAE in 2019. Now OPPO is physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Bahrain, Saudi Arabia, Oman, Kuwait, Qatar, Kenya, Nigeria, South Africa and the Levant.

To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.

Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.

A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.

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SOURCE OPPO