OPPO Set to Strengthen Presence in High-end Market with New Find X5 Series

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• Middle East - English

DUBAI, UAE, Feb. 24, 2022 /PRNewswire/ -- OPPO today annouced its latest family of flagship smartphones, the Find X5 Series, marking another decisive step into the high-end market for the leading smartphone brand. The new addition to the Find X Series is the first smartphone series to be powered by OPPO's MariSilicon X imaging NPU and other industry-leading features. With its futuristic design, seamless ceramic back panel, and premium International Warranty Service, every aspect of the Find X5 Series has been tailored to deliver the best possible user experience.

"At OPPO INNO DAY 2021, we announced our brand proposition of 'Inspiration Ahead', defining our commitment to constantly redraw the boundaries of the smartphone experience to make life better for everyone, regardless of the challenges and uncertainties faced," said William Liu, Vice President and President of Global Marketing at OPPO. "With the Find X5 Series, we have raised the bar for flagship smartphones in terms of style and performance, while never stopping in our exploration of new possibilities." 

Rapid international growth reaches new heights

As of December 2021, OPPO has filed for over 75,000 patent applications and over 4,500 of them are related to 5G. With these strong technical foundations, OPPO delivers a portfolio of high-performing 5G products, the success of which have resulted in the brand ranking the second for two consecutive years in global 5G smartphone shipments among Android manufacturers according to the data from Canalys[1].

According to the data from Canalys, in 2021, OPPO held on to its place as the fourth largest smartphone manufacturer worldwide, with a total market share of 11%[2].

Taking the end-to-end smartphone experience to the next level

The OPPO Find X5 Series raises the bar for flagship smartphone performance across the board with OPPO's best-ever technology, product experience, and customer service.

MariSilicon X — OPPO's recently-unveiled self-designed imaging NPU — makes its debut on the Find X5 Series. The NPU and its advanced in-house algorithms, including AINR, deliver a leap in computational photography performance. With MariSilicon X, theFind X5 Series is the first flagship smartphone series capable of capturing clear 4K Ultra Night Video that can rival what is seen by the human eye. Following its long-held mission to bring both natural and professional colors to smartphone imaging, OPPO has joined hands with Hasselblad to bring its Natural Color Calibration to the Find X5 Series, empowering users to unlock more emotive moments.

Elsewhere, many of OPPO's breakthrough innovations can be found on the Find X5 Series. OPPO's upgraded 360° Smart Antenna 3.0 ensures stable connectivity, with greater signal strength and range than other models. The series also features enhanced Flash Charging technology for faster charging, while a multi-tier cooling system ensures smooth overall performance and efficient dissipation.

Beyond the phone itself, OPPO has turned its attention to the entire customer experience. Find X5 Series owners will have access to OPPO's premium International Warranty Service, which can be used at over 2,500 service centers in 62 countries and regions worldwide.

A standout flagship, driven by OPPO's human-centric insights

Guided by OPPO's brand mission "Technology for Mankind, Kindness for the World", the Find X5 Series represents OPPO's pursuit of human-centric product features and designs aimed at improving the day-to-day lives of its users.

The design of the Find X5 Series reflects every aspect of the user experience. Built with advanced manufacturing technology, the curved and continuous ceramic back panel is anti-fingerprint and comfortable to hold while also providing greater protection and heat dissipation.

OPPO's thoughtful consideration of its users is also manifested in ColorOS 12.1, which includes features such as the O Relax digital relaxation suite and Color Vision Enhancement for those who perceive color differently or have color vision impairments.

Meanwhile, OPPO's Battery Health Engine ensures the phone's battery is able to maintain more than 80% of its effective power after 1,600 charge cycles — which greatly extends the product durability.

With the new Find X5 Series, OPPO is breaking new ground in technological innovation and human-centric user experience in the high-end market while sticking to its core values — a trait that OPPO will maintain as it continues to explore new possibilities in technology and products that help make life better for users worldwide.

About OPPO

OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.

OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.

OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.

For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand's epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world's first rotating camera smartphone way back in 2013, launching the world's then thinnest smartphone in 2014, being the first to introduce 5X Zoom 'Periscope' camera technology and developing the first 5G commercial smartphone in Europe.

Today, OPPO was ranked as the number four smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.

OPPO's business covers 40 countries with over six research institutes and five R&D centers across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.

About OPPO MEA

OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand's sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the UAE in 2019. Now OPPO is physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Bahrain, Saudi Arabia, Oman, Kuwait, Qatar, Kenya, Nigeria, South Africa and the Levant.

To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.

Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.

A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.

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[1] OnePlus is included in the OPPO global shipment

[2] OnePlus is included in the OPPO global market share

SOURCE OPPO