OPPO inspires UAE consumers to Upgrade 'The RENO Way' with the launch of all-new Reno5 Series

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• Middle East - English

DUBAI, UAE, March 29, 2021 /PRNewswire/ -- Following its significant popularity during the limited one-week, pre-order period, OPPO's all-new Reno5 Pro 5G and Reno5 5G hit the UAE market, and are now available across major retailers and ecommerce platforms in the UAE and the wider Middle East region. Inviting consumers to #Upgrade_theRENOway, global technology Brand, OPPO, has innovated all-new Reno5 series, offering a jointly developed Sony IMX766 lens on the OPPO Reno5 Pro 5G for significantly superior videography and photography; a competitive edge with one of the world's fastest charging technologies 65W SuperVOOC 2.0; and iconic design with industry-first finishing touches.

Upgrading to Reno is made very easy with OPPO's 'Clone Phone' feature that allows users to transfer all their data from any brand of smartphone to the new OPPO Reno5 series of smartphones that adopt best-in-class encryption methods recognised by third-party organisations including ISO, ePrivacy, and TrsustArc. The Reno5 Series continues the Reno series' tradition of fully supporting Google, giving users more flexibility and connectivity options. The 'three-finger translation with Google Lens' is one such example that allows users to view a Google translation of anything on the phone screen with a single convenient swipe.

Ethan Xue, President of OPPO Middle East and Africa said, "We are excited to offer consumers an opportunity to upgrade their smartphone experience as the much-awaited Reno5 Pro 5G and Reno5 5G smartphones go on sale in the UAE and Middle East. The pre-orders have given us an indication of the strong demand for a better smartphone among users who are planning to buy a new phone. In line with our theme of 'Technology for Mankind, Kindness for the World', we strive to deliver the best technology experience to customers across the region. In the current age of ultra connectivity, customers deserve to have a seamless and trouble-free connectivity experience, and the Reno5 Series is a trustworthy companion that customers can rely on."

Committed to making users' lives easier and better, the OPPO Reno5 series is designed to address common pain-points experienced by consumers in the Middle East. Some of the region's prominent lifestyle figures and content creators on social media, shared their experiences of how the Reno5 smartphones address the most common smartphone grievance that they face. TV Presenter, Enjy Kiwan, balances her busy work schedule with her passion for fitness and her love for family, with the Renos5 Pro 5G's assistance. The smartphone is her companion that helps her organise her day and manage her tasks with more energy and efficiency, thanks to its fast-charging and superior power that lasts longer and better.

Professional photographer Abdullah behind Dubai.UAE.Dxb account on Instagram sees the world through the Reno5 Pro 5G, leveraging the smartphone's AI-powered features that establish it as the all-scene photography expert. For social media influencer, Ayesha Zehi, the Reno5 Pro 5G's speedy performance - built on the solid hardware foundation of Qualcomm Snapdragon 865 5G mobile platform, helps her to achieve more every day. Ayesha inspires users to use the Reno5 Pro 5G smartphone to reach for more, to excel and to believe in oneself.

Gaming content creator Mohamed Aamer relies on Reno5 Pro 5G's immersive and fluid gaming experience powered by innovative hardware and exclusive ColorOS 11.1 software that is designed to deliver the speed, performance and convenience required for endless gaming excitement.

Content creator and founder of Twisted Curlz, Ahmed ElSayed relies on Reno5 Pro 5G to see the unique details and different perspectives around him. Known for his representation of the 'Modern Man' aesthetic, Ahmed is inspired by the Reno5 Pro 5G to innovate and create engaging visual stories.

Offering an ultra-sleek form and imaginative design, the Reno5 Pro 5G phone has been precision-engineered to feature the upgraded OPPO Reno Glow process that delivers a matte, fingerprint-resistant finish on the glass back cover of the phone, while also making it shimmer like a million diamonds embedded into a moonlit ocean.

For consumers who are inspired to #Upgrade_theRENOWay, the Reno5 Pro 5G and Reno5 5G smartphones are now available to buy from major retailers and e-commerce platforms in the UAE, at a retail price of AED 2,799 (Reno5 Pro 5G) and AED 1,999 (Reno5 5G) respectively. For more information, visit www.oppo.com/ae.

About OPPO

OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.

OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.

OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.

For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand's epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world's first rotating camera smartphone way back in 2013, launching the world's then thinnest smartphone in 2014, being the first to introduce 5X Zoom 'Periscope' camera technology and developing the first 5G commercial smartphone in Europe.

Today, OPPO was ranked as the number four smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.

OPPO's business covers 40 countries with over six research institutes and five R&D centers across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.

About OPPO MEA

OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand's sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the UAE in 2019. Now OPPO is physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Bahrain, Saudi Arabia, Oman, Kuwait, Qatar, Kenya, Nigeria, South Africa and the Levant.

To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.

Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.

A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.

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SOURCE OPPO

Related Links

http://www.oppo.com/ae