OPI Announces NEW Infinite Shine Primer and Gloss Featuring Exclusive ProStay™ Technology for up to 11 Days of Flawless Color and Gel-Like Shine

The updated Primer offers optimum sticking power, while the Gloss top coat provides a durable finish with impressive gloss retention. When used together to prep and protect iconic OPI color, the new formulas allow for one more day of wear. In addition to new Primer and Gloss, Infinite Shine adds 30 new classic shades to the line, for a total of 60 long-wear colors.

"When it comes to nail lacquer, the number one concern is wear," explains OPI co-founder and brand ambassador Suzi Weiss-Fischmann. "Infinite Shine now offers 11 days of beautiful color that can be achieved both in the salon and at home. These lacquers also provide gel-like shine without a light, and easy soak-free removal. Infinite Shine truly offers the choice, convenience and high-quality results synonymous with the OPI name."

Musician/model/social media sensation Pyper America Smith is OPI's Infitine Shine ambassador. A longtime OPI fan, Pyper is a fearless, confident style icon who is constantly reinventing herself. She relies on Infinite Shine while on-the-go to complement her fresh, edgy, ever-changing look.

"Pyper embodies strength, style and individuality. She's an inspiring talent for generations of young women and she likes to express herself using many different mediums --including nails!" continues Weiss-Fischmann.

Thirty new iconic OPI shades launching in Infinite Shine formula, include:

• A-Rose at Dawn…Broke by Noon
• Barefoot in Barcelona
• Berlin There Done That
• Bogota Blackberry
• Boyfriend Jeans
• Can't Find My Czechbook
• Chicago Champagne Toast
• Cosmo Not Tonight Honey!
• Do You Lilac It?
• Got the Blues for Red
• Got Myself into a Jambalaya
• I Do It My Run-way
• La Paz-itively Hot
• Live. Love. Carnaval
• Lucky Lucky Lavender
• Made Your Look
• Mod About You
• OPI By Popular Vote
• OPI Red
• Shh…It's Top Secret!
• Shorts Story
• Style Unlimited
• Suzi…the First Lady of Nails
• Sweet Heart
• That's Hula-rious!
• The Latest and Slatest
• The Thrill of Brazil
• Tiramisu for Two
• Whisperfection
• You're Such a Budapest

About OPI Products Inc.
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI's heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI's exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

For additional information, visit OPI.com. Find OPI on Twitter and Instagram @OPI_PRODUCTS and on Facebook @OPIPRODUCTS.

Press Inquires:
Rebeca Brown 818.759.2400
[email protected]

SOURCE OPI Products Inc.