OpenText Named a Leader in Digital Asset Management for Customer Experience

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Nov 20, 2019, 16:30 ET

Independent Research Firm Recognizes OpenText Media Management for Strength of Core Library Services and Video Capabilities

WATERLOO, Ontario, Nov. 20, 2019 /PRNewswire/ -- OpenText™ (NASDAQ: OTEX), (TSX: OTEX), a global leader in Enterprise Information Management (EIM), today announced Forrester Research, Inc. has named OpenText a leader in The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019, stating "OpenText leads with best-in-class library services and video capabilities."

Forrester gave OpenText Media Management the maximum possible scores in the criteria of library services, video and emerging content support, product vision and market approach.

Forrester noted, "OpenText's strengths are in core library services and video capabilities, which are both best-in-class." The Forrester report says "It (OpenText) also offers strong marketing support in areas like portal creation and management capabilities."

"We believe this Forrester evaluation is a testament to the market leading capabilities of OpenText's Digital Asset Management offerings," said Muhi Majzoub, EVP & Chief Product Officer, OpenText. "As a service for creating, managing and using media content, DAM is essential for an omnichannel customer experience. Media Management helps our customers tell the stories of their global brands through immersive visuals, personalized experiences and targeted communications."

OpenText has been at the forefront of digital asset management for more than two decades. It has delivered some of the largest DAM deployments in the world, along with departmental solutions that take advantage of the same feature-rich functionality. Customers across retail, media and entertainment, manufacturing, and other verticals are able to support both agile creative workflows and long-term governance and reuse of library assets to build strong brand identities. OpenText offers advanced AI integration to accelerate streamlined search, personalization, and automated distribution to omnichannel endpoints.

"OpenText is a good fit for large, global enterprises that are looking for strong core DAM capabilities in addition to superior video support," the Forrester report says. "Customer references were pleased with the (OpenText) search functionality that allowed them to quickly comb through huge libraries. The company also stands out with video, where it goes beyond basic video management to include integration—aimed at marketers, not production houses—with video editing tools like Adobe Premiere."

OpenText Experience is an integrated platform of solutions for delivering highly personalized content and omnichannel customer experiences. As part of this platform, Media Management allows customers to start small and expand quickly. It is the only DAM platform that supports business-user workflow across multiple business units, as it is built with dozens of integration points with ecosystem applications in the connected media supply chain.

Download the report
Download "The Forrester Wave™: DAM for Customer Experience, Q4 2019" online here.

About OpenText
OpenText, The Information Company™, enables organizations to gain insight through market leading information management solutions, on premises or in the cloud. For more information about OpenText (NASDAQ: OTEX, TSX: OTEX) visit opentext.com.

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Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on OpenText's current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. OpenText's assumptions, although considered reasonable by the company at the date of this press release, may prove to be inaccurate and consequently its actual results could differ materially from the expectations set out herein. For additional information with respect to risks and other factors which could occur, see OpenText's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC and other securities regulators. Unless otherwise required by applicable securities laws, OpenText disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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SOURCE Open Text Corporation