OpenText Joins hybris, Crown Partners and SAP to Hold Global Series of Forums on B2B E-Commerce

Customer best practices to be shared at Game Plan B2B E-Commerce Forum in Chicago and Berlin

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Oct 07, 2013, 08:30 ET

WATERLOO, Ontario, Oct. 7, 2013 /PRNewswire/ -- OpenText™ (NASDAQ: OTEX, TSX: OTC), the global leader in Enterprise Information Management (EIM), today announced that it has joined with hybris, Crown Partners, and SAP in holding Game Plan B2B E-Commerce Forum – an open forum where manufacturing, wholesale, and distribution executives from across the globe will gain insights from thought leaders and industry peers about their experiences in developing e-commerce strategies for driving customer demand.

Held in Chicago, Illinois, on October 8-9, 2013; and in Berlin, Germany, on October 28-29, 2013, the Game Plan B2B E-Commerce Forum offers the opportunity for B2B manufacturers, distributors and other B2B-oriented industries to network and exchange ideas about current and upcoming e-commerce trends. OpenText, along with co-founders hybris, Crown Partners, and SAP, have founded this new set of forums, along with Acquity Group, now part of Accenture Interactive, which is co-sponsoring the Chicago forum; and arvato Systems, which is co-sponsoring the event in Berlin. Sponsors of the event also include industry publications including Industrial Distribution, Manufacturing Business Technology and Manufacturing.net.

One of the highlights of the event will be the exclusive presentation of Forrester's latest research on how e-commerce will transform the B2B marketplace. The study will address the plans companies should put into place to address the sweeping changes in B2B e-commerce.

At the Game Plan B2B E-Commerce Forum in Chicago, OpenText Chief Marketing Officer Kevin Cochrane will present on the value of the CMO partnering with the CIO to elevate the digital customer experience strategy within B2B e-commerce.

"With the ever-growing volume of digital media generated by B2B organizations today going largely unused, marketing executives want to fuel the buyer-seller conversation with rich media targeted to multiple channels," said Cochrane. "In the Game Plan B2B E-Commerce Forum, we will explore ways in which B2B organizations can take advantage of today's most advanced CEM solutions to better manage assets throughout their enterprise to boost revenue and keep customers satisfied."

To learn more about the extensive list of speakers and to register for Game Plan B2B E-Commerce Forum, please visit the Game Plan website at: http://gameplan-b2b-forum.com/. Information about featured speakers, partners and other Game Plan news will also be shared on Twitter from now until the date of the forum at #B2BGamePlan.

OpenText differentiates from competitors by offering a CEM solution that can support wider audiences across enterprise organizations and harmonizing the customer experience across multiple channels of communication. OpenText's WEM, Media Management (DAM), Tempo Social and Customer Communications Management products are all part of the OpenText CEM suite of offerings, which are designed to help create a richer, more interactive online experience across multiple websites, mobile devices, social networks, printed documents, and more without sacrificing an organization's information governance requirements. These offerings, together with OpenText ECM, BPM, Information Exchange and Discovery, underpin OpenText's strategy to lead the market in EIM.

Learn more about OpenText EIM:

Register now to secure your spot! Be part of the Information Enterprise experience as new innovations with hybris are unveiled at OpenText Enterprise World 2013 in Orlando, Florida, November 17-21
Read the blog of Mark Barrenechea, OpenText's CEO
OpenText EIM Resource Center offers the latest customer videos, whitepapers and more
Connect with OpenText:
- Twitter: @opentext
- LinkedIn: www.linkedin.com/company/OpenText
- Facebook: www.facebook.com/opentext

About OpenText
OpenText provides Enterprise Information Management software that helps companies of all sizes and industries to manage, secure and leverage their unstructured business information, either in their data center or in the cloud. Over 50,000 companies already use OpenText solutions to unleash the power of their information. To learn more about OpenText (NASDAQ: OTEX; TSX: OTC), please visit: www.opentext.com.

Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on OpenText's current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. OpenText's assumptions, although considered reasonable by the company at the date of this press release, may prove to be inaccurate and consequently its actual results could differ materially from the expectations set out herein. For additional information with respect to risks and other factors which could occur, see OpenText's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC and other securities regulators. Unless otherwise required by applicable securities laws, OpenText disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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