OpenText Empowers Marketers to Deliver a Richer Web Experience with New Release of Web Experience Management

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Apr 26, 2011, 09:15 ET

Features Enhanced Tools that Enable Marketing Organizations to Extend Digital Media to Diverse Online Audiences including Tablet and Smartphone Users

WATERLOO, ON, April 26 /PRNewswire/ - OpenText™ (NASDAQ: OTEX, TSX: OTC) today announced a series of enhancements to the rich media handling capabilities of its Web Experience Management offering, giving marketers new tools for captivating global audiences with visually appealing content and dynamic, interactive experiences across the Web and mobile devices. The new platform also includes new enhancements for optimizing visitors' Web experiences.

According to Gartner, by 2013 80 percent of businesses will support a workforce using tablets - the Apple iPad is just the first of what promises to be a huge wave of tablets focused on content consumption. In response, corporate public Web sites will need to morph into various customer-driven, context-aware online centers of rich content that allows people to consume and engage with organizations through different channels, applications and devices.

"The way forward for corporate websites is clearly much different than it has been over the past few years, with much more use of video and interactive personalized ways of consuming content along with better support for mobile devices," said James Latham, Chief Marketing Officer, OpenText. "With this release of Web Experience Management, we are continuing to deliver the robust Web marketing tools our customers need to make this happen."

The changing requirements for Web marketing is borne out by the latest market research. In a survey of 260 content and collaboration professionals, Forrester Research found "improved multichannel customer experience" is their top priority for 2011. Major areas of investment for Web content management included support for mobile Web experiences, social functionality, and content targeting - all areas addressed by OpenText WCM solutions.

The new release of Web Experience Management features a newly integrated Web Media Management module that formats any type of digital media to make it Web ready and easily accessible to content mangers and contributors. This enables rich media to be an integral part of the overall Web experience delivered to consumers across multiple devices including smartphones, laptops and tablets.

Time to market is another key factor to every marketer. Web Experience Management enables marketers to reach their online audiences faster and in real time by providing upgraded editing tools that allow even the casual content contributor to make a big impact to their sites. This empowers marketing organizations to take more control of content without having to involve technical resources for simple changes.

Additionally, Web Experience Management provides marketers with enhanced optimization features that make it easier for marketers to enable content recommendations and optimize search metadata. This is vital to delivering relevant, personalized content to targeted audiences. Web Experience Management also incorporates features from OpenText Web Recommendations and OpenText Semantic Navigation products to create meaningful, interactive experiences that guide visitors to relevant, helpful information and in turn drive repeat visits and boost loyalty.

Another key element in optimizing the Web experience for visitors is comprehensive analysis of Web traffic and social activity on a site. With Web Experience Management, the marketing team can identify actionable trends tied to specific business goals, campaigns, events or key performance indicators. This analytics platform provides a "behind the firewall" alternative to Web or social analytics offerings that is easy to deploy and economical compared to other platforms.

The new release of Web Experience Management is available now. For more information go to www.opentext.com/webexperience.

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^{About OpenText}
^{OpenText, a global ECM leader, helps organizations manage and gain the true value of their business content. OpenText brings two decades of expertise supporting 100 million users in 114 countries. Working with our customers and partners, we bring together leading Content Experts™ to help organizations capture and preserve corporate memory, increase brand equity, automate processes, mitigate risk, manage compliance and improve competitiveness. For more information, visit}^{www.opentext.com}^.

Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on Open Text's current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. Open Text's assumptions, although considered reasonable by the company at the date of this press release, may prove to be inaccurate and consequently its actual results could differ materially from the expectations set out herein. For additional information with respect to risks and other factors which could occur, see Open Text's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC and other securities regulators. Unless otherwise required by applicable securities laws, Open Text disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Copyright © 2011 by Open Text Corporation. OPENTEXT and OPENTEXT WEB EXPERIENCE MANAGEMENT are trademarks or registered trademarks of Open Text Corporation in the United States of America, Canada, the European Union and/or other countries. This list of trademarks is not exhaustive. Other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Open Text Corporation or other respective owners.

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