Open Text Releases Vignette Content Management 8, New Ergonomic Design Empowers Marketers with Engaging Web Experiences

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Jan 20, 2010, 09:13 ET

Ultra Modern Personalized Workspaces Make it Easy for Anyone to Establish the Web as a Strategic Asset to Business

WATERLOO, ON, Jan. 20 /PRNewswire-FirstCall/ - Open Text(TM) Corporation (NASDAQ: OTEX, TSX: OTC), a global leader in enterprise content management (ECM), today announced the release of Vignette Content Management 8, an enterprise-scale web content management solution that gives marketers broad new capabilities to use the Web as a strategic force to drive campaigns, customer conversion and loyalty, and ultimately profitability.

Built on more than 10 years of experience in managing the world's most sophisticated websites, Vignette Content Management 8 introduces a new ergonomic design that makes it easy for business users to create websites, microsites and landing pages on-demand, while staying within branding and technical guidelines. The ergonomic design caters to specific personas in marketing or other departments, providing tools, designs and other resources based on their roles. This critical functionality brings speed and flexibility to marketing teams -- a new level of agility that can make the difference in competitive efforts to reach customers via the Web.

"Successful enterprises embrace the Web as a critical component of revenue generation, and to provide an interactive and immersive experience that connects with customers," said James Latham, Chief Marketing Officer of Open Text. "Vignette Content Management 8 brings together the enterprise-class capabilities customers need to gain the full value of the Web. The solution offers leading capabilities that deliver engaging, personalized content populated by video, rich media and social interaction. Its flexibility and ease of use helps marketers be more effective, allowing them to focus on the message - not the tools."

With a focus on brand consistency and time-to-market, many marketing teams need a Web content management solution that empowers efficient communications with target audiences while managing message consistency across a complex series of websites, fueled by diverse audiences, languages and contributors. Vignette Content Management 8 offers a simple way to create and manage Web experiences by streamlining the management of Web layouts and structures. This includes page management, site and navigation management, content production, taxonomy and task management.

Adopt, and Adapt

To help customers overcome the cumbersome and costly migration, training and adoption issues often found in enterprise software upgrades, Vignette Content Management 8 has been specifically designed to help users move easily to the new interface at their own pace. Users have the option of continuing to use their familiar interface or to adapt to the new interface as needed. Called Compatibility mode, the feature's progressive upgrade options minimize training costs, risk and impact to ongoing operations.

Features

Cultivated from consumer and customer influences and years of delivering the world's leading websites to the most demanding companies, Vignette Content Management 8 drew additional inspiration from best practices realized by Open Text. New features include:

    Marketing Promotions: Vignette Content Management 8 enables marketers to
use their website and content designs to improve the effectiveness of
campaigns, promotions, and events.
    -   Assign search engine compatible vanity URLs to specific pages, or
        navigation channels.
    -   Leverage site templating capabilities to quickly generate microsites
        for promotions or events.
    -   Establish seasonal or event-specific designs when and where
        applicable in a consistent manner.
    -   Add content contextually within the website.
    -   Work with rich media and social media assets to enhance the
        engagement experience of the site.

    Content Presentation: Vignette Content Management 8 deploys new sites in
minutes, creates new pages with one click and allows users to easily maintain
pages with its personalized in-context editing environment. Relying on this,
users can:
    -   Create new sites from site templates derived from their existing
        implementations, clone existing sites or launch a sample site with
        out-of-the-box content type, workflow and presentation assets.
    -   Have a site running and populated immediately following installation.
    -   Apply graphical themes, page and region layouts to pages, channels or
        whole sites.
    -   Browse content in contextual, multidimensional workspaces by site,
        content type, folder, category or explorer views.

    Adaptable Content Authoring: Vignette Content Management 8 offers a
user-friendly console, branded themes and preferences that empower its content
owners to easily create and manage Web content while automatically adjusting
to day-to-day authoring preferences. This enables users to:
    -   Edit pages and content with a zero pop-up experience and
        non-intrusive toolbar
    -   Improve productivity with contextual views that present information
        users need - when and where they need it
    -   Publish in just one click

Vignette Content Management 8 is part of the Open Text ECM suite and complements Open Text's broad range of leading ECM functionality. For demonstrations and more information, visit: www.vignette.com/v8 or http://www.youtube.com/user/opentextcorp#p/a/f/2/IuBXzmsseQA.

Vignette Content Management 8 is available now. For more information, please e-mail [email protected] or call 866-733-3687.

About Open Text

Open Text, an enterprise software company and leader in enterprise content management, helps organizations manage and gain the true value of their business content. Open Text brings two decades of expertise supporting 50 million users in 114 countries. Working with our customers and partners, we bring together leading Content Experts(TM) to help organizations capture and preserve corporate memory, increase brand equity, automate processes, mitigate risk, manage compliance and improve competitiveness. For more information, visit www.opentext.com.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995

This news release may contain forward-looking statements relating to the success of any of the Company's strategic initiatives, the Company's growth and profitability prospects, the benefits of the Company's products to be realized by customers, the Company's position in the market and future opportunities therein, the deployment of Open Text ECM Suite and our other products by customers, and future performance of Open Text Corporation. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances. Forward-looking statements in this release are not promises or guarantees and are subject to certain risks and uncertainties, and actual results may differ materially. The risks and uncertainties that may affect forward-looking statements include, among others, the failure to develop new products, risks involved in fluctuations in currency exchange rates, delays in purchasing decisions of customers, the completion and integration of acquisitions, the possibility of technical, logistical or planning issues in connection with deployments, the continuous commitment of the Company's customers, demand for the Company's products and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission (SEC), including the Form 10-K for the year ended June 30, 2009. You should not place undue reliance upon any such forward-looking statements, which are based on management's beliefs and opinions at the time the statements are made, and the Company does not undertake any obligations to update forward-looking statements should circumstances or management's beliefs or opinions change.

Copyright (C) 2010 by Open Text Corporation. OPEN TEXT, VIGNETTE CONTENT MANAGMENT and ECM SUITE are trademarks or registered trademarks of Open Text Corporation in the United States of America, Canada, the European Union and/or other countries. This list of trademarks is not exhaustive. Other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Open Text Corporation or other respective owners.

SOURCE Open Text Corporation