Open Text Introduces Media Management 7 with New User Interface, Powerful Process Automation Capabilities

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Apr 12, 2010, 09:13 ET

Major Upgrade Makes Managing Today's Ever-Growing Digital Media Stores Fast and Easy; Comprehensive Platform Sets the Bar High for Media Management

WATERLOO, ON, April 12 /PRNewswire-FirstCall/ - Open Text Corporation (NASDAQ: OTEX, TSX: OTC), the preeminent provider of Enterprise Content Management (ECM) software, today announced Open Text Media Management 7, a major upgrade to its industry leading digital asset management solution, including a completely new user interface that makes finding, accessing and managing large volumes of digital media assets fast and easy. Media Management 7 also delivers powerful new process automation capabilities designed to help companies optimize media operations, improve business agility and increase control over digital media content.

With Media Management 7, Open Text is delivering a platform designed for the digital media era, where the technology to create and consume digital media - for example on tablets or mobile phones - far exceeds the ability of organizations to manage, control, and efficiently distribute the rich media assets involved. The new solution allows an entire organization to produce, use, and publish digital media and automate the associated processes. In turn, this lowers costs and puts the media to use more profitably, with reduced liability stemming from inappropriate use or distribution of content.

As digital media has become pervasive, the need for media management is expanding from roots in the media and entertainment industry to encompass many additional market segments including marketing organizations, publishing, museums and historical archives, manufacturing and distribution as well as industries that require storage of media evidence, such as insurance, legal and healthcare. Open Text Chief Marketing Officer James Latham and Senior Vice President of Enterprise 2.0 Technologies Scott Bowen discuss applications for media management in an ECM News Podcast Open Text posted today: http://tinyurl.com/y3krtzl.

Forrester Research noted this trend in an October 9, 2009 report entitled "Adaptive Brand Management" on the marketing use case for media management: "In a truly adaptive organization with global scale, however, the need to share and protect assets becomes paramount. Brand strategists will find asset management systems critical for delivering approved strategy assets out to the field for use while brand advocates will love the availability of usable assets at their fingertips that are approved and ready for deployment instantly."

To enable it to step into this expanded role, Media Management 7 delivers an intuitive user experience that makes digital media tasks straightforward and convenient. The user experience was shaped based on work with top UI designers and extensive testing with multiple target user groups and sets the bar for enterprise software design and usability.

Open Text will further enhance the user experience in Media Management 7 by integrating content analytics technology from recently acquired Nstein Technologies. Using patented technology, Nstein's software creates a "semantic fingerprint" for content to unlock its inherent value, making it more findable, visible, understandable, organized and analysis-ready.

ECM, WCM and Mobile Integration

To meet the needs of global enterprises, Media Management 7 delivers integration with the Open Text ECM Suite and leverages shared services, the defined layer of integration for all ECM Suite offerings. This allows media creators and publishers in the enterprise to take advantage of workflow and lifecycle management capabilities of the ECM Suite in a simple and intuitive fashion. A key advantage of this integration is that it allows companies to customize and evolve their processes without requiring database or code changes. It also delivers integration with Open Text's industry leading Web content management solutions including the recently announced Vignette Content Management 8 as well as the ability for users to work with digital media from mobile devices using Open Text Everywhere.

"The impact of digital media is being felt in all walks of life and business. With this explosion in rich media comes the need for better tools for managing it all," said Guy Hellier Vice President of Digital Media, Open Text. "With Media Management 7 we are changing the game by delivering new levels of usability along with the ability to seamlessly integrate digital media into operations and to orchestrate how media is created, retrieved, reused and published. This is particularly important to deliver engaging and consistent user experience via any channel, including web and mobile experience."

Raises the Bar on Web 2.0

In a recently completed review of media management needs and technologies, Mukul Krishna, Global Director, Digital Media at analyst firm Frost & Sullivan, found broad desire among customers for media workflows that could be automated but still easily modified along with a need for these sophisticated IT systems to match the usability expectations the modern workforce has come to expect in a Web 2.0 era.

"I am pleased to see that Open Text Media Management 7 has been designed with these requirements as high priorities - its process automation engine together with its new UI is certain to garner well deserved attention among a broad set of potential customers," Krishna said.

Organizations facing an explosion of digital media content will find that Open Text Media Management 7 offers them significant return on investment and delivers a number of tangible business benefits including:

    -   Optimized media operations that engage all the participants in the
        collaborative process, ensuring that the right stakeholders are
        involved at the right time and that media files can be reused quickly
        and reliably
    -   Increased business agility to take advantage of emerging
        opportunities, and automate publishing and distribution processes
    -   Greater control and reduced risk of violating usage restrictions
        based on licensing agreements or copyrights

With over a decade of experience in the field of digital asset and media management, Open Text has deployed hundreds of media management solutions in publishing, media and entertainment companies, public sector agencies, and enterprise marketing organizations globally. Customers include Meredith Corporation, Grupo Televisa, Compassion International, SAP and Columbia Sportswear to name a few.

Open Text Media Management 7 is available now. For more information go to: digitalmedia.opentext.com/

About Open Text

Open Text, the preeminent enterprise content management software solutions company, helps organizations manage and gain the true value of their business content. Open Text brings two decades of expertise supporting 100 million users in 114 countries. Working with our customers and partners, we bring together leading Content Experts(TM) to help organizations capture and preserve corporate memory, increase brand equity, automate processes, mitigate risk, manage compliance and improve competitiveness. For more information, visit www.opentext.com.

Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on the Open Text's current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. Open Text's assumptions, although considered reasonable by the company at the date of this press release, may provide to be inaccurate and consequently its actual results could differ materially from the expectations set out herein. For additional information with respect to risks and other factors which could occur, see the Open Text's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC and other securities regulators. Unless otherwise required by applicable securities laws, Open Text disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Copyright (C) 2010 by Open Text Corporation. OPEN TEXT, OPEN TEXT MEDIA MANAGEMENT 7 and the ARTESIA DAM are trademarks or registered trademarks of Open Text Corporation in the United States of America, Canada, the European Union and/or other countries. This list of trademarks is not exhaustive. Other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Open Text Corporation or other respective owners.

SOURCE Open Text Corporation