Open Text Delivers Seamless Integration from Rich Media Creation through to Web Deployment

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Sep 16, 2010, 09:15 ET

Enhanced Integration between Open Text Media Management and Web Experience Management Supports Faster Monetization of Content across Global Websites and Distribution Channels

WATERLOO, ON, Sept. 16 /PRNewswire-FirstCall/ - Open Text Corporation (NASDAQ: OTEX, TSX: OTC), the preeminent provider of enterprise content management (ECM) software, today announced the availability of a new integration between Open Text Web Experience Management (formerly Vignette Content Management) and Open Text Media Management designed to help customers shorten the content creation and deployment lifecycle and more quickly publish content across a global network of website and microsites. Earlier today, Open Text also announced that it was positioned as a Leader in the 2010 Gartner Magic Quadrant for Web Content Management (http://tinyurl.com/2957m7q).

Within marketing departments, operational teams responsible for creative content rely on digital asset management (DAM) tools such as Open Text's industry leading Media Management solution to ingest, store and distribute rich media content. Interactive marketing teams, on the other hand, need to pull content from media libraries and make it available across multiple websites around the world or on microsites, digital signage or mobile devices. By providing tight integration between Media Management and Web Experience Management, Open Text gives marketing managers the ability to effortlessly take full advantage of rich media content.

"With a solid focus on integrating all the components of the ECM Suite, we are delivering the solutions our customers require to operate faster and with fewer disruptions," said Lubor Ptacek, Vice President of Product Marketing at Open Text. "Our commitment to delivering complete, powerful solutions to our customers has never been stronger and Open Tex Web Experience Management and Media Management are key pieces of that puzzle. By ensuring that these two solutions communicate directly, we help customers lower total cost of producing, distributing and monetizing digital media content across multiple channels.

Where in the past users might have had to manually export and import media files and meta data information, the new integration gives Web Experience Management users the ability to directly view assets stored in Open Text Media Management and publish them to the Web. Once placed on Web pages, content is automatically updated as changes are made.

This integration is especially valuable for large, dynamic Web sites with constant content ebb and flow on a global basis. Electronic Arts, for example, uses Open Text Media Management and Open Text Web Experience Management to maintain a central repository of broadcast commercials, print ads and Web content and distribute it via the Web to regional offices and affiliates around the world.

The world's largest provider of WCM solutions, Open Text meets the needs of the global enterprise with Open Text Web Experience Management Earlier this year, Open Text introduced Media Management 7, an area of strategic investment, featuring a completely new user interface and powerful new process automation capabilities designed to help companies optimize media operations, improve business agility and increase control over digital media content. Together, Open Text delivers the industry's most complete and compelling solutions for creative and online marketing teams. Both Web Experience Management and Media Management are key components of Open Text ECM Suite.

For more information on Open Text Web Experience Management, go to: http://tinyurl.com/23ydov4

For more information on Open Text Media Management, go to: http://tinyurl.com/29alcss

The new integration between Web Experience Management and Open Text Media Management is available to customers now as part of Web Experience Management Extension Pack 1.2.

Follow Open Text on Twitter: @opentext (http://twitter.com/OpenText)

About Open Text

Open Text, the preeminent enterprise content management software solutions company, helps organizations manage and gain the true value of their business content. Open Text brings two decades of expertise supporting 100 million users in 114 countries. Working with our customers and partners, we bring together leading Content Experts(TM) to help organizations capture and preserve corporate memory, increase brand equity, automate processes, mitigate risk, manage compliance and improve competitiveness. For more information, visit www.opentext.com.

Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on the Open Text's current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. Open Text's assumptions, although considered reasonable by the company at the date of this press release, may provide to be inaccurate and consequently its actual results could differ materially from the expectations set out herein. For additional information with respect to risks and other factors which could occur, see the Open Text's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC and other securities regulators. Unless otherwise required by applicable securities laws, Open Text disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Copyright (C) 2010 by Open Text Corporation. OPEN TEXT and OPEN TEXT WEB SITE MANAGEMENT are trademarks or registered trademarks of Open Text Corporation in the United States of America, Canada, the European Union and/or other countries. This list of trademarks is not exhaustive. Other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Open Text Corporation or other respective owners.

SOURCE Open Text Corporation