ONU, a New Apparel Brand Focused on Everyday Performance Launches

NEW YORK, July 21, 2016 /PRNewswire/ -- ONU, created under the axiom of, "Clothing for People Who Do Everything," launched its retail website on June 16th and was accompanied by an event held at 103 Allen Street, New York. The apparel is focused around everyday wear, designed using performance fabrics and manufactured through sportswear construction techniques. The company will offer a comprehensive collection of premium products designed by a different designer each season that will be only available for sale online.  The designer for the inaugural S/S'16 collection, Diana Eng, resides in New York City and is known for her scientific and experimental take on fashion, as demonstrated during her appearance on Project Runway Season 2.

Founded in Hong Kong by Paul Lee and Thomas Moon, ONU Inc. is a response to the disparity between functional and fashionable apparel available on the market. The inspiration came from their lives as working nomads and a minimalist desire for less to do more. "We want the things we buy to accommodate for more than one aspect of our multi-faceted lives. As we are able to do more we expect more," says Thomas, co-founder and Creative Director. "Why shouldn't we be able to be cosmopolitan and adventurous all in one day," asks Paul, co-founder and CEO. "The technology exists to incorporate both seamlessly - it's just a matter of finding the right way to put it together."

Product innovation is a key priority as the company builds credibility and brand equity among its inspired consumer market. Reaffirmation of ONU's dedication to this ideal comes from its current partnership with Sabrina, a globally recognized manufacturing company located in Taiwan. The manufacturing powerhouse touts over 40 years of experience and produces clothing for some of the world's most recognized brands.

The brand also serves as a creative platform for designers from around the world. Operating in a capsule style rotation, each collection will feature a different designer providing unique insight and variety in performance and style. All designs are orchestrated under the direction of the Creative Director, Thomas Moon. Designers for future collections have been signed in Shanghai, Rio and New York.

The ONU S/S' 16 collection is comprised of nine pieces; four for women and five for men. The collection, features functional, minimal garments that are designed to work with you as you work, play and live. It is a reflection of balance between functional and fashionable apparel. Diana Eng, the designer of the S/S'16 Collection, takes cues from both technology and nature in her designs.

"I love bioluminescent mushrooms, crystal cenotes, and anything mathematically derived," says Diana. The Laser Lace Shorts for women incorporates a visual biomimicry by drawing inspiration from natural phenomena. The garment features an intricate laser cut lace pattern which is accompanied by a tulip silhouette resulting in an elegant and visually striking profile piece adapted for summer.

ONU will sell its merchandise exclusively online. The e-commerce model allows the company to be flexible and move with greater mobility to effectively reach a global spectrum of customers. Though the current target presence is in the US they aim to capitalize on the recent interest in technical apparel throughout Europe and Asia.

The ONU brand officially launched on Thursday, June 16th, 2016 at a local event in New York City's Soho / Lower East Side area. Influencers, press, creatives, and other VIPs attended to experience the brand first hand, try on the collection in person, and place orders from the newly launched website. Local mainstays DJ Dhundee and DJ Lomang provided the soundtrack for the evening's festivities, while attendees noshed on snacks and drinks catered by Bonbite NYC.

About

Clothing for people who do everything. ONU is an apparel brand for men and women that creates everyday wear with performance capabilities.

Work in it. Play in it. Live in it. ONU.

www.onu.is
#doeverything #workplaylive

Contact / Inquiries

Justin Kim
Marketing Director
[email protected]
(610) 836 - 2772

SOURCE ONU

Related Links

http://www.onu.is